Level Up - From Agent to Entrepreneur

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Ready, Fire, Learn: Leadership, Building Emotional Fitness and Succeeding Through Other People w/Adam Hergenrother

Most entrepreneurs think the best way to learn is to consume as much knowledge as possible, but the greatest learning comes from taking aim and getting into action. Why is “failing forward” such a powerful teacher? Why is it so important to hire an assistant now, instead of later? On this episode, we are joined by Adam Hergenrother who shares the mindsets, actions and behaviors that have been instrumental to his success.

There’s never going to be a perfect time to hire an assistant. -Adam Hergenrother

Takeaways + Tactics

  • When hiring the right people, it should create a value of both time and money.
  • There’s no real learning without experience
  • Confidence is an asset

At the start of the show, we talked about how Adam got started and the amazing story of how he turned his life around. Next, we talked about the importance of being willing to invite failure if you want to move forward. Adam also talked about why there’s never a perfect time to hire an assistant, and the one thing that gets in the way of the growth of entrepreneurs. Towards the end of the show, we discussed how to build up the emotional fitness to handle the problems that will come your way as you grow your business.

We also discussed:

  • The factors that make hockey stick growth possible
  • Why confidence is an asset
  • Why there’s no real learning without experience
  • The chemistry of a transformation

You are better off taking a shot and learning from failure than you are analyzing and never making a move. Success looks like a whole series of failures, so learn to invite failure. The good stuff’s on the other side! The only way to get hockey stick growth is to invest in the platform of models, systems, accountability and the x-factor: people who execute. To get to the next level, you must be all-in.

Guest Bio
Adam Hergenrother is Founder and CEO of Adam Hergenrother Companies. In less than ten years, Adam has built this rapidly growing company through his commitment to thinking big and never giving up. Fearless and purposeful; unconventional and systematic, Adam sets a seemingly impossible goal then quickly gets to work on closing the gap to achieve it: no limits, no regrets. Go to herggroup.com for more information.

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How to Lead at a Higher Level w/Tom Cafarella

A lot of team leaders make the mistake of obsessing over who is consuming their coaching content. What metric should you actually be paying attention to? How do you get people on your team to buy into your coaching? If you want to level up, do you bring on more people or do you go deeper on training the ones you have? On this episode, we are joined by Tom Cafarella to discuss how he can get his brokerage to reach their goal of doubling their conversion ratio.

You have to lead the current people at a higher level, before bringing in more people to lead. -Greg Harrelson

Takeaways + Tactics

  • The first part of script memorization is muscle memory
  • When coaching: Be attached to what you’re delivering, not what people are consuming.
  • Set standards based on an agent’s activity-- not an agent’s production.

At the start of the show, we talked about how Tom built a machine of motivated seller leads, and why the first key to success is taking action. Next, we talked about a process for memorizing a script and how to create validation by investing in a few select people. We also discussed why it’s necessary to have 10 people buy into your coaching.

We also discussed:

  • Why the coach has to appear first
  • Why you should change up one thing in your accountability system
  • How to coach the people you have at a higher level
  • Tom’s lead sources

When you are trying to level up and increase your conversion ratio, hiring doesn’t solve the problem. You have to lead your existing team members at a higher level first. It can be easy to get caught-up obsessing over whether enough people are consuming your coaching. As the leader, ask yourself what activities are going to make the agent successful and hold them to those activities. If they’re not willing to live up to at least one small standard, you need to talk to them about whether they’re a right fit for the company.

Guest Bio

Tom is the owner/broker of Cameron Real Estate Group. He is an investor, trainer, residential team leader and seller lead gen expert. "Cameron Real Estate Group was founded in 2004, and began working with homeowners facing mortgage related issues in 2007 when the Boston real estate market began its decline. For more information go to http://www.tomcafarella.com/ or Realestateinvestingiseasy.com.

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How to Eliminate Resistance to Prospecting & Lead Generation

People are looking for a method of lead generation and prospecting that feels comfortable to them. However, this comfort is dictated by bias---not reality. How do you get inspired to make a breakthrough in your resistance to prospecting? Why do people struggle to say they are salespeople? How do you use contribution to get over the monetary motivation? On this episode, we discuss the real reason people resist prospecting and how to overcome it.

I got over a resistance to prospecting when I changed my perspective. -Greg Harrelson

Takeaways + Tactics

  • Contribution goals can be more effective than monetary goals.
  • People don’t want to say they are a great salesperson because they associate sales with something bad.
  • Change your goal from “how much money you want to make” to how many families you want to help and that will make the job about contribution.

At the start of the show, we talked about why people are always looking for a lead generation method that feels comfortable. Next, we talked about the power of shifting your mindset if you want to get better at lead generation. We also talked about why people don’t want to be associated with being good at sales.

We also discussed:

  • How to change your goals from money to contribution
  • How to change your perspectives of prospecting activities

It is impossible to successfully overcome hesitation towards prospecting and lead generation without a mindset shift. For most people, the resistance comes from wanting to be comfortable and not wanting to face the limiting beliefs they have about selling. When you change your goals from “make money” to “make a contribution”, you will overcome the fear of being good at selling. When you change your perception of that activity, your comfort level will greatly increase.

Resources

InfusionSoft for real estate. Get up and running fast with our Real Estate Package! 9 pre-built Infusionsoft campaigns, all ready to go.

Connect on Facebook. Follow Greg for more motivational content to take your real estate business to the next level

 

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