Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!
Episodes
Thursday Jul 01, 2021
Thursday Jul 01, 2021
The smartest real estate team leaders aren’t just thinking about what’s happening now, they are obsessed with positioning themselves for the future.
To be relevant over the next decade, we have to think beyond the traditional role of a real estate company. The successful brokerage of the future has to build a conglomerate of value by focusing on the most pressing needs of the agent.
How can leaders anticipate the needs of agents and locate themselves in a prime position to deliver value? What are the key pillars that have to exist in the real estate business of the future?
In this episode, we’re joined by the owner at kwELITE and host of the Team Building Podcast, Jeff Cohn. We talk about what agents, coaches, and brokerages need to do to remain relevant in a fast-changing real estate industry.
"The future of successful brokerages will be a conglomerate of 4 companies that fall under the same umbrella - coaching, lead generation, marketing, and contract management." - Greg Harrelson
Three Things You’ll Learn In This Episode
- Why the world of coaching is evolving
What will the coaching company of the future look like, and how do we create a service that meets the expectations of today’s content consumers?
- How to stay in business and thrive in the future
What is the obvious but overlooked conversation brokerage leaders need to have if they want to succeed going forward?
- The power of pain in the journey to success
How does stretching ourselves and finding our pain zone outside of our business lead to growth in the business?
Guest Bio-
Jeff Cohn is a nationally renowned speaker, owner at kwELITE, and host of the Team Building Podcast. As founder of Omaha’s Elite Real Estate Group, now kwELITE, he led his team from 70 to 700 transactions in 6 years and was awarded the #1 team in unit sales in the world at Berkshire Hathaway HomeServices in 2019. Since beginning his real estate career in 2006, Jeff’s team has closed over 5,000 sales, totaling over $1 billion in volume.
Devoted to ongoing learning throughout his career, Jeff has forged strategic relationships with industry leaders across the country, listened to thousands of hours of podcasts, and read hundreds of books, providing him with a vast knowledge base. Jeff is considered a foremost real estate expert due to these efforts, and as founder and CEO of Elite Real Estate Systems, a coaching company, offers the annual Team Building Summit, monthly workshops, and weekly coaching calls. As a credit to his extensive know-how, Jeff speaks frequently at various events throughout the US and Canada.
For more information, visit https://www.kwelite.com/.
Thursday Jun 24, 2021
Thursday Jun 24, 2021
For the past few decades, brokerages have been the mainstay of the real estate business, but as the industry goes into a renaissance, that’s set to change.
Why are so many agents shifting from brokerages to teams, and from teams to ‘team-erages’? Which organizations are most likely to last in the long term, and what can we do to retain more of our agents, regardless of the model we choose?
In this episode, Founder of Real Estate Experts, Brett Jennings returns to explain how to hold on to agents and continue seeing results in an ever-changing business.
"The brokerage industry may be on its heels, but those willing to provide value that leads to success will always stay relevant." -Brett Jennings
Three Things You’ll Learn In This Episode
- What makes the traditional brokerage model unattractive to agents
Where did brokerages go wrong, and what can they do to get back on track?
- The key distinction between teams and brokerages
Why does it seem like so many teams are operating as brokerages with a new name? Is there a major difference?
- How to give agents more WITHOUT sacrificing profitability
The key to retention lies in providing a ton of resources, but is it possible to do that without shrinking our profit margins?
Guest Bio-
Brett Jennings is the owner and founder of Real Estate Experts. He is an award-winning luxury home marketing specialist and also holds a certificate in negotiation from Harvard Law. In 2017, the Wall Street Journal recognized Brett and his team as one of the top 250 real estate groups in the United States. With over one million agents in the country, this prestigious award places Brett in the top 1/10th of the top 1% among his peers.
Although these statistics are impressive, Brett’s true passion is helping people make smart real estate decisions that positively transform their lives. His extensive background in real estate, finance, and life coaching enables him to draw from a deep well of life experience as he helps his clients make informed, intelligent decisions. In a fluctuating real estate landscape, the expertise and attention he provides are necessary and rare.
Described by his peers and clients as energetic, focused, determined, and engaged, Brett always goes above and beyond. He provides his buyers access to his curated list of over 250 off-market properties, and his sellers benefit from his market-proven home selling process that has set record-breaking prices in almost every neighborhood he sells in. His best-selling book, The New Rise in Real Estate, serves as a further resource for clients wanting to make the most of the current market.
Brett is a charismatic leader who cares as much about his team as he does about his clients. His commitment to delivering a five-star service experience for every client is carefully crafted by a hand-picked, all-star team that consists of transaction coordinators, renovation, marketing, listing, and buyer specialists, all dedicated to offering the highest standard of care in the industry.
To find out more, go to:
Thursday Jun 17, 2021
Thursday Jun 17, 2021
Many agents have the desire to start their own businesses, but they just don’t have the confidence to take the first steps. What will it take to change that?
What are the key things agents need to know before becoming business owners? Is there anything we can do to prepare? How can we ensure that once we do have our own businesses, we keep seeing great results in the long term?
In this episode, Founder of 1st Class Real Estate and 1st Class Franchising, Rhyan Finch shares how he successfully made the leap from agent to entrepreneur.
"Everybody is scared of moving onto the next level of business because they don't know their numbers. The easiest solution is, look at your numbers!" -Rhyan Finch
Three Things You’ll Learn In This Episode
- How to move past the uncertainty of running a business and just do it
What’s the main thing stopping agents from taking the next step, and what can we do to move past the obstacle, once and for all?
- How to stay ahead of the herd in any market
What can we do to differentiate ourselves from all the other business owners in our space?
- How to keep calm in the face of challenges as an agent-turned-entrepreneur
Challenges are inevitable, and as business owners, we need to accept that, rather than try to fight it. How can we deal with problems as calmly as possible, so they don’t need to halt our progress?
Guest Bio-
Rhyan is the broker, owner, and founder of 1st Class Real Estate and 1st Class Franchising. In 2005, he became a licensed real estate agent with a nationally known franchise firm in Virginia Beach and quickly exploded as he gained 100+ listings on the market after finding his niche in short sales. Rhyan became certified in Distressed Properties, Short Sales, & Foreclosures. As a new agent, Rhyan had great success and earned the Re/Max International 100% Club in 2007 and 2008.
In 2008, Rhyan gave himself a promotion and started his own Real Estate Team - The Rhyan Finch Real Estate Team. He began with 1 agent (himself!) and quickly grew to 5 agents within just a few months. At the time, Rhyan recognized what was going on with the real estate market and when the bust came he quickly became an expert on distressed properties. In five years Rhyan had taken his newfound real estate career in a crashing market to the number one team in Hampton Roads after joining forces with his sister Rhendi.
In 2012, the team grew to selling over 900 homes and consequently was named the #7 Real Estate Team in the US by the Wall Street Journal and the #1 Platinum Mega Team In Hampton Roads by the Realtor Association. After this track record of success, Rhyan decided it was time for the team to branch out and founded 1st Class Real Estate, an independent real estate firm located in Virginia Beach, Virginia.
Now, as CEO and Principal Broker, he has led the company to rank in the top 4% of real estate companies in the Hampton Roads area, over 700 agents, and 50+ locations nationwide. His powerful leadership, knowledge, and desire to excel has proven a track record of success for exponential growth. Rhyan started this company with one goal in his heart - to change lives so here at 1st Class Real Estate, our mission is to “change lives and sell a few homes along the way…”.
With a desire to do more and give more, Rhyan is on a mission to increase the success rate of all of those in this industry. Using tips and trade secrets, he has now franchised their proven and winning model to help the everyday real estate agent grow their own real estate team in their local markets all over the country.
To find out more, visit:
Thursday Jun 10, 2021
Thursday Jun 10, 2021
Internet leads are not referrals, and just because someone clicks our content doesn’t guarantee their business. The question is, how do we convert them?
What does it take to turn an internet lead into a client? How can we bridge the gap from a click online to connection offline?
In this episode, National Sales Director at BoldLeads, Paul Diaz shares his foolproof formula for conversion.
When you get a hold of an internet lead, all you have is your word over the phone, so credibility is key in the early stages. -Paul Diaz
Three Things You’ll Learn In This Episode
- The starting point for any script that we need to master
Are we asking our leads enough questions? What does a good question sound like, anyway?
- The importance of coming from curiosity
There’s a story behind every decision, from choosing to move forward with a transaction to staying put. How do we unearth them?
- How to practice active listening
How can we show our leads that we're not just listening to them, but hearing them?
Guest Bio-
Paul Diaz is the National Sales Director at BoldLeads. While not an agent, Paul has an impressive track record in real estate, and has served as an ISA at a number of companies, including Zillow, since 2014. A rockstar on the phone, Paul is celebrated in the industry for his brilliant communication skills and being able to close anyone.
To find out more, go to:
https://www.linkedin.com/in/pauldiaz5/
Thursday Jun 03, 2021
Thursday Jun 03, 2021
Real estate affords more opportunities for success than any other industry, and even newbie agents can make their dreams a reality in a short space of time. That being said, it can feel a little daunting diving into the space as brand new agents.
How can first-time agents supercharge their results and get on the fast track to success? Once we’ve made a splash in our early days, how do we keep up the momentum?
In this episode, C21 The Harrelson Group agent, Frank ‘Hunter’ Baiden shares how he’s made his mark in just 3 years.
"Be consistent from day one, then take that consistency and determination and put it behind a systematic approach." -Hunter Baiden
Three Things You’ll Learn In This Episode
- How to stay committed long-term
Anyone can bring their A-game on their first day. How do we stay committed once real life sets in?
- The key to building confidence as a newbie
How can we get better at conveying our knowledge when we’re new to real estate?
- Why having a ‘why’ is only step one
Knowing what motivates us is extremely important, but what else do we need to think about to stay committed?
Guest Bio-
Frank ‘Hunter’ Baiden is a real estate agent at C21 The Harrelson Group. Despite only getting started in 2019, Hunter has made a massive impact in his market, and thanks to his absolute dedication, he’s on track to not only reach but surpass his goal of 100 transactions in his third year. Born and raised on the Grand Strand, Hunter is passionate about elevating his community and giving back to the area that shaped the man he is today.
To find out more, visit:
https://www.c21theharrelsongroup.com/frank-hunter-baiden/
https://www.linkedin.com/in/hunter-baiden-9539b41a6/
And to find out more about the resources mentioned in this episode, go to https://www.realestatesalessolutions.com/
Thursday May 27, 2021
Thursday May 27, 2021
With the market as hot as it is, many would-be sellers are choosing to become FSBOs instead of listing with agents. How can we get them to reconsider?
What do agents need to do to prove their value to sellers in a time when everyone feels like they can go it alone? Are we bringing something special to the table?
In this episode, the ,Founder of SalesX Training, Jackie Kravitz shares how to turn FSBOs into listings.
"FSBOs are willing to pay for perceived value, so they will list their home with the first agent who can show them the value in their services for commission." -Jackie Kravitz
Three Things You’ll Learn In This Episode
- The importance of knowing our unique selling proposition
How can we expect FSBOs to see our value when we don’t even see it ourselves?
- How to break away from the sleazy reputation our industry has
70% of people don’t trust real estate agents, and that’s what stops many sellers from listing with us. How can we flip the negative perception of our industry on its head?
- How to empower our clients to make the best decisions
What can we do to ensure our clients know they’re making the best financial decisions?
Guest Bio-
Jackie Kravitz is the Founder of SalesX Training. An industry veteran with unbelievable experience, Jackie is known as the Queen of FSBOs and Expireds. Today, she’s passionate about helping other agents follow in her footsteps and make their dreams a reality through her training system.
To find out more, go to:
https://www.salesxtraining.com/
https://www.facebook.com/SalesXtraining/
Thursday May 20, 2021
Thursday May 20, 2021
Over the past few years, favorable market conditions have lulled agents into a false sense of security, and that's why the thought of "zero inventory" is so frightening.
However, the idea that there's nothing on the market is a mindset issue more than a fact, and if we can switch up the way we think, we'll thrive no matter what happens.
What should our thought processes look like, and how can we turn them into strategy? What are the actions we can take today to position ourselves as the obvious choice for both buyers and sellers, so we stand out in a time when agents supposedly outnumber inventory?
In this episode, we're breaking down the steps we can take to ensure success no matter the inventory situation.
"Instead of complaining about the current state of the market, agents should be taking advantage of it." - Brendon Payne
Three Things You’ll Learn In This Episode
- How to cultivate the right mindset for different types of calls
Expanding our pillars of lead gen is important in today's market, but it can be a little daunting taking on something we're not already comfortable with. What's the best mindset to take into different types of calls?
- Why we need to dig deeper and ask the right questions
People aren't reaching out to us unless they want something. What questions will help us figure out a way to serve them best?
- The importance of being available
In this market, agents are a dime a dozen, so when a potential client reaches out, we have to answer. However, what happens when we aren't available the minute a call or email comes in?
Thursday May 13, 2021
Thursday May 13, 2021
There’s a lot of talk about us being in a ‘zero inventory’ market, but a quick look around will show that there’s no shortage of transactions taking place. Homes are still being bought and sold, and it’s possible to not only survive but thrive in this market, as long as we’re willing to tweak our strategies.
What changes do we need to make to our existing business models during this period? What are buyers and sellers doing differently, and how can we position ourselves as their obvious choice, every step of the way?
In this episode, we’re discussing how to supercharge our businesses, regardless of what’s going on in the market.
"There’s plenty of inventory out there: we just have to figure out the adjustments we need to make to our businesses to get a piece of the pie." -Brendon Payne
Three Things You’ll Learn In This Episode
- How to open ourselves up to more opportunities
How can we stop pigeonholing ourselves and expand our pillars of lead generation?
- Why we need to compress our long-term nurture communication timeframe
In today’s market, waiting a year to follow up is a major gamble. How soon should we follow up after initial contact?
- The importance of tech and automation in a piping hot market
How can we use the technology at our disposal to stay ahead in a sea of competitors?
Thursday May 06, 2021
Thursday May 06, 2021
Making the jump from agent to entrepreneur isn’t always easy, especially when we don’t have hands-on leadership experience. However, with the right guidance, there’s no reason why we shouldn’t become revered leaders in our own right.
The question is, where do we get that guidance? Where can we learn the skills required of great leaders, and how can we implement them effectively in our businesses?
In this episode, founder of Silver Lining Real Estate Group, Anthwon Thomas shares how he built up his leadership skills to establish a thriving organization.
"To be a great leader, you need to be an even better follower." -Anthwon Thomas
Things You’ll Learn In This Episode
- Who to look up to in the business
Whose lead should we be following to ensure maximum results, even when we’re brand new to the industry?
- Where to get top-level accountability as leaders
Who should we turn to for real, raw accountability? Who is more likely than anyone else to help us stay on track to our most ambitious goals?
- The key to running a successful team
How can we ensure our teams hold both themselves and their colleagues accountable, even when we’re not there?
- How to prepare ourselves for industry domination, even as newbies
No one enters the real estate business as a bonafide expert, so how can we fine-tune our skills from the moment we enter the space?
Bullets:
- Guidelines for cultivating strong company culture, right out the gate
- Anthwon Thomas’s 3 life principles for holistic success
- How to become resourceful with minimal resources
- The key to constant growth in all areas of life
Guest Bio-
Anthwon Thomas is the founder of Silver Lining Real Estate Group in Lafayette, Indiana. After studying towards his law degree at Purdue University, Anthwon discovered his love for real estate in 2015. With impressive results to date and a steadily growing team, it’s safe to say he hasn’t looked back since.
Connect with Anthwon on Facebook Messenger:
https://www.facebook.com/AnthwonThomas
And learn more about Silver Lining Real Estate Group at:
https://silverliningregroup.com//
Thursday Apr 29, 2021
Thursday Apr 29, 2021
Many agents feel apprehensive about getting into the investing side of real estate, and the current competitiveness in the market doesn't help those hesitations.
However, for those who are willing to leap, investing could be the thing that takes their business to the next level.
How does an agent make the shift to an investor? Can we use the investment side of things to bolster our existing real estate businesses?
How do we even begin to identify great deals when we're new to the investing space?
In this episode, I’m joined by the host of the Agent Investor Podcast and co-founder of Ocean City Development, Tom Cafarella. We discuss how agents can maximize their results with real estate investing.
"The great news for agents saying they're not investors is, you don't need to be. Team up! There are so many people out there with cash, and it won't take much time to find investors." -Tom Cafarella
Three Things You’ll Learn In This Episode
- What to do if we don't feel comfortable investing
Not everyone feels comfortable investing, so don't be afraid to team up. A simple Facebook post can be all it takes to connect with potential partners.
- How investing allows us to maximize every opportunity
Often, agents will go into a property, assess that it needs a lot of work to go to market, and that marks the end of the road, but it doesn't have to be.
- Why investing is a great fallback option for every agent
Most of the time, sellers prefer listing their properties to taking a cash deal, but there is a small percentage who won't. How can you create a service offering that meets the needs of those sellers?
Guest Bio-
Tom Cafarella is an entrepreneur, real estate investor, speaker, and coach. As founder of Ocean City Development, Tom and his team have purchased hundreds of homes. As the founder/broker of Cameron Real Estate Group, Tom also leads a team of 200+ agents serving homeowners and buyers all over greater Boston and Massachusetts.
Host of the Agent Investor Podcast, Tom has also been featured on industry podcasts such as Real Estate Investing Secrets, Level Up with Greg Harrelson, Team Building Podcast with Jeff Cohn, Investing in Real Estate with Clayton Morris, Deal Farm, Real Estate Locker Room, Cash Flow Guys and many more.
To find out more, go to: https://www.cameronrealestategroup.com/tom-cafarella/
https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/
https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ