Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!
Episodes
Thursday Dec 02, 2021
Thursday Dec 02, 2021
When it comes to social media marketing, most real estate professionals zone in on consistency, but in the process, we tend to forget about the clarity of what we’re sharing. As a result, we end up sending out a convoluted brand message, and that only sabotages our chances of success.
How can we create greater clarity in our marketing? Does a ‘quick fix’ even exist for a more cohesive digital presence?
In this episode, bestselling author of Bluefishing and co-founder of Sims Media, Steve D. Sims shares how to declutter our online personas.
"It is actually better for you not to be on social than it is to have a bad social presence." -Steve D. Sims
Three Things You’ll Learn In This Episode
- How to create consistency in our digital marketing
How much content should we be sending out on any given day to establish consistency?
- Why clarity is more important today than ever before
What is it about our present moment that makes a clear brand message so critical?
- 1 thing GUARANTEED to make us stand out
We spend so much time trying to cultivate the type of personality that attracts the consumer, but is there an easier way to differentiate ourselves?
Guest Bio-
Steve D. Sims is the bestselling author of Bluefishing: The Art of Making Things Happen. The co-founder of Sims Media, Steve has an impressive track record in business, having founded the internationally-renowned ultra-luxury concierge service, Bluefish. Passionate about growth and continually striving to reach the next level of success, Steve is also a sought-after coach, speaker and brand designer.
To find out more, go to:
https://www.facebook.com/groups/stevedsims/
https://twitter.com/stevedsims
https://www.linkedin.com/in/stevedsims
https://www.instagram.com/stevedsims/?hl=en
Thursday Nov 18, 2021
Thursday Nov 18, 2021
Going into an established family business certainly has its perks, but it also has its fair share of challenges. However, if we get really intentional about how we run a family business, there’s no reason why we can’t go from strength to strength.
What are the kinds of conversations we need to have, before taking up a position in a family-owned company? How can we ensure we’re fostering a healthy culture on our teams that encourages top agents outside of our families to join?
In this episode, Carly, Katelyn and Paige Fulton of The Fulton Sisters Team share how they not only joined the business their grandfather started, but grew it to astronomical heights.
"For any family going into business together, I suggest doing personality tests so you can accept and respect the different ways everyone handles conflict." -Katelyn Fulton
Three Things You’ll Learn In This Episode
- What we need to know about succession plans
When is it necessary to start thinking about a succession plan in a family-owned business, and what should it look like?
- How to make a family business our own
How can younger generations within a family-owned company begin to bring their own values into the organization?
- How to safeguard our relationships with relatives in a family business
Is there a way to avoid letting workplace disagreements impact our family dynamics? More importantly, is it possible to avoid conflict in the first place?
Guest Bio-
Carly Fulton is a Third-Generation Broker at Century 21 Percy Fulton. One of the leaders of The Fulton Sisters Team, Carly previously spent years in the corporate world before deciding to make the jump into real estate. Today, she’s passionate about growing her team alongside her sisters, and in addition to running the team’s office operations, she can be found servicing clients and helping other agents make their dreams a reality.
Katelyn Fulton is a Third-Generation Broker at Century 21 Percy Fulton. Along with her sisters, Katelyn leads The Fulton Sisters Team. She is also a Manager and Recruiter at C21 Percy Fulton. Before going into business with her sisters, Katelyn spent a number of years in the healthcare space as a sonographer.
Paige Fulton is a Third-Generation Broker at Century 21 Percy Fulton. Paige runs The Fulton Sisters Team, alongside her sisters. Prior to joining her sisters in the family business established by her grandfather in the 1970s, Paige had a successful career in Human Resources.
To find out more about The Fulton Sisters Team, go to:
https://www.thefultonsisters.com/
Thursday Nov 11, 2021
Thursday Nov 11, 2021
Real estate comes with it’s fair share of challenges no matter what market we’re in, but there’s a big difference between primary and resort markets. However, that’s not to say agents can’t make the transition from one to the other.
What do agents need to know before making the jump from a primary location to a vacation destination? What are consumer expectations in resort towns and how do they differ from their primary counterparts?
In this episode, lead advisor for the Blankenship Group, Beau Blankenship shares how to stand out in a resort market.
"I don't think anyone can understand the pulse of a market unless you're IN it." -Brendon
Three Things You’ll Learn In This Episode
- 1 thing to know about resort towns in the Covid-era
As more people are able to work remotely full-time, what does that mean for the future of resort towns?
- How to make a name for ourselves in feeder markets
How can we become synonymous with our markets, so when consumers in larger, feeder towns think of making an investment, we’re the very first name that springs to mind?
- The importance of being active on the ground
How can we expect to position ourselves as local experts if we don’t know what’s happening in our communities?
Guest Bio-
Beau Blankenship is a successful business owner, luxury real estate investor, lead advisor for the Blankenship Group and License Partner for Engel & Völkers 30A Beaches. From a young age, Beau has consistently had a strong desire for success and possessed the drive to go above and beyond to make his goals a reality. From the beginning of his journey, he struggled to find a foothold in the ultra-competitive fields of real estate and property management. As a result, Beau learned what it took to lead a company. After years of dedication to sharpening his sales and team building skills, Beau finally opened his first brokerage in 2018 at the age of 27, and has since cleared nearly a billion dollars in personal sales volume since the start of his career. His brokerage, which grew from 4 advisors in 2018 to more than 70 in 2021, has cleared more than $608 million year-to-date. With grit, determination, and a shrewd sense for business and real estate investing; Beau grew his brokerage sales from $235 million in 2019 and to approaching a billion in sales in 2021. Beau was able to do this within the span of 3 years. Beau continues to lead the markets at #1 in GCI and volume for Engel & Voelkers, #1 in the 30a market for personal sales, #1 of year growth in the Engel & Voelkers network, and Real Trends The Thousand 2020 #36th in the country and #71 in 2019.
From his football career with the Jaguars to his powerhouse success with his Engel & Volkers brokerage, Beau has managed to defy the odds and proven time after time again that anything is possible. Beau’s unique ability to adapt to an ever-changing market and streamline the buying and selling process make him a force to be reckoned with in the 30A area.
To find out more and to connect with Beau, go to:
https://beaublankenship.evrealestate.com/
https://m.facebook.com/beau.blankenship.9
Thursday Nov 04, 2021
Thursday Nov 04, 2021
The prospect of attaining financial freedom is what got most of us into this business, but very few real estate pros have been able to turn that dream into reality.
Unfortunately, many of us are going about the business the wrong way, and as a result, we’re keeping ourselves on the hamster wheel indefinitely.
How can we start taking steps that bring us closer to our goals and root out the things stopping us from real freedom? Is financial freedom really possible for anyone to achieve?
In this episode, President of The Josh Barker Real Estate Team, Josh Barker explains the steps he took to attain his dream life.
"You have to pick a spot where you’re going to stop increasing your lifestyle, or you will work forever and have nothing to show for it." -Brendon Payne
Three Things You’ll Learn In This Episode
- The importance of proximity
How can we expect to reach our biggest, most ambitious goals if we’re surrounded by agents who are content with doing 15 to 20 deals a year?
- The #1 thing that can make or break our results
It’s not enough to ‘want’ to achieve financial freedom. What’s really motivating us to make that dream a reality?
- Why preparation is a non-negotiable for success
How many amazing opportunities have we lost out on because of a lack of vision and preparation for the future?
Guest Bio-
Josh Barker is the Broker and President of The Josh Barker Real Estate Group in Redding, California. A local expert in his market, Josh is passionate about building companies, and since returning from sailing in the Bahamas with his family last year, he is excited to get back into the business and navigate the changes the industry has and will continue to experience.
To find out more, go to:
Thursday Oct 28, 2021
Thursday Oct 28, 2021
In a metrics-obsessed industry, it’s super easy to attach our idea of success to grand numbers and achievements. Unfortunately, this approach can do more harm than good.
In our book, the numbers are insignificant. The process is what we should be obsessively fixated on.
When our vision of success is tied to what we do every single day, the extraordinary results we seek take care of themselves.
Why are process-focused people more successful than results-focused people? How do we lead our agents towards the activities that lead to success?
In this episode, we talk about the foundation of excellence, and why it doesn’t have to be based on the numbers.
"The people that follow a process and improve their skills end up doing extraordinarily well." -Greg Harrelson
Three Things You’ll Learn In This Episode
- What drives excellence on real estate teams
As real estate leaders, what’s more important, an agent’s discipline or high numbers and unbelievable metrics?
- Metrics vs. process
If we can’t always control the outcome, what can we always guarantee our control over?
- Why great leadership starts within
Leadership is about uncovering what holds our people back from following the process they've committed to. How do we raise our level of leadership to do this?
Thursday Oct 07, 2021
Thursday Oct 07, 2021
When real estate agents hear the term “market shift”, we usually brace for a market crash, but what if it’s more subtle than that?
When huge shifts happen, there are always leading signs and indicators. Over the last few months, there’s been a noticeable change in the conversations buyers and sellers are having, and agents should pay attention and adjust their approach.
What are buyers and sellers thinking about now that they weren’t considering last year? How do we respond to this change? In this episode, we talk about the market shift that has already happened, and what it tells us.
"When the conversation among buyers and sellers starts to shift, that’s a very early indicator that something else may follow." -Greg Harrelson
Three Things You’ll Learn In This Episode
- How buyer behavior has shifted
Two months ago, buyers were trying to win the multiple offer scenarios, why are they more hesitant today?
- Why we have to pay attention to leading indicators
Some of the biggest trends and indicators of a shift aren’t even showing up in closings yet. What are the agents who are paying attention noticing right now?
- The only approach to take when the client’s dialogue changes
When the buyer or seller shifts the conversation, the agent’s tendency is to try and get them to shift back. Why is this a mistake?
Thursday Sep 30, 2021
Thursday Sep 30, 2021
Unbelievable success in business is a byproduct of discipline, focus, skill, consistency, work ethic and habit, but the result isn’t what’s extraordinary or commendable.
What we should celebrate is the ability to follow a simple process consistently, even in the face of boredom and the lure of shiny, new things.
How do we relentlessly get better at the ordinary activities that lead to success, and stick to the core fundamentals when boredom sets in?
In today’s episode, we share insights on what it takes to achieve an uncommon level of success, and the biggest challenge you’ll face on this journey.
"Going all in on the new opportunity is letting go of your core, that’s called a replacement. If you keep your core and you explore the new opportunity, that’s an enhancement." -Greg Harrelson
Three Things You’ll Learn In This Episode
- Why success isn’t as glamorous as you think
Extraordinary results come from the repetition of ordinary activities. What are “listing machine” agents doing every single day to perform at a high level?
- How to stay consistent when repetition and consistency gets boring
Human beings seek out and crave change, which flies in the face of the consistency and repetition needed to achieve anything extraordinary. How do we keep our need for variety away from our business fundamentals?
- The difference between an enhancement and a replacement
An enhancement adds to our core fundamentals, a replacement eliminates the fundamentals. Why is the latter a risky move?
Thursday Sep 09, 2021
Thursday Sep 09, 2021
Building on the right model and focusing on the right metrics is the key to getting the early wins, and setting yourself up for a profitable future. Success isn’t just about a return on investment, it’s about a return on your time. In a volatile market, net cash flow and a steady ship is more important than appreciation and big numbers.
In today’s episode, we’re joined by a real estate entrepreneur who left corporate, and started a brokerage and investing operation that weathered the financial storm of 2020.
How did he reverse engineer a successful transition from corporate to entrepreneurship? Why is he more focused on cash flow than net worth in this market?
In this episode, real estate broker, investor, entrepreneur, active landlord and co-owner of Naples Home Buyers & Naples Realty Group, Dom Santaniello shares how to build a solid real estate operation from the ground up and bring it to stability in 18 months.
"Our portfolio value is going to go down, based on where we are in the market. We’re focused on building the cash flow that’s going to power us through the downturn." -Dom Santaniello
Three Things You’ll Learn In This Episode
- How to leave corporate and have a soft landing in real estate
Could you be losing money and valuable time holding onto your fixed salary, and how can you cover your living expenses with your first rental property?
- Why net cash flow is the most important metric with rentals
As markets shift, the value of your portfolio is going to fluctuate. How do we make sure our “salary” stays the same even if our “stock price” goes down?
- The power of combining real estate sales and investing
Being an investor makes you a better agent, and being an agent makes you a better investor. How does Dom Santaniello use both to create the ultimate service for clients?
Guest Bio-
Dom Santaniello is a real estate broker, investor, entrepreneur, active landlord and co-owner of Naples Home Buyers & Naples Realty Group. Prior to working as a Real Estate Broker, Investor and Entrepreneur, he worked as a Natural Gas Pipeline Engineer for Kinder Morgan, the third largest energy company in North America. Dom earned a Bachelor of Science in Civil Engineering from The University of Hartford where he graduated in the top 10% of his class. Dom has also earned a Master’s Degree in Business Administration from American International College.
Dom’s main role in Naples Home Buyers is Business Development, Lead Generation & Project Acquisitions. Dom has brought a unique perspective to the local real estate market and is fueled by a strong foundation of analytical, financial and sales skills. The Naples team specializes in buying distressed properties, adding value through capital improvements, stabilizing the property with market rents (where applicable) and then either refinancing or selling the property. Since 2020, Dom and his business partner, Luke Giusto, have closed over 50 deals together that range from Single Family fix & flips to Multi-family Buy & Holds and Multi-family BRRR projects. They have quickly built a seven-figure rental property portfolio that consists of over 25 stabilized, turnkey, Class B+ units that produce an average of $500-$650 NET profit per door.
For more information, visit https://www.naples-group.com/ or contact Dom directly dom@naples-group.com.
Friday Sep 03, 2021
Friday Sep 03, 2021
Real estate agents are great at generating money in hot markets, but when it comes to keeping it in down markets, not so much.
Where are we going so wrong, and how should we be switching up the strategies we’ve used until this point? Is it even possible to stay in a strong financial position in any market?
In this episode, America’s #1 Money Mentor, Chris Naugle shares why if we want to get the same results as the wealthy, we have to start thinking like them.
"Treat your money the same as you treat the bank’s money. If you’re okay giving the bank your money to hang on to, why not put it in a different place, where you have full control over it?" -Chris Naugle
Three Things You’ll Learn In This Episode
- Why we’re thinking about money ALL WRONG!
Have we been duped into thinking we’re making smart financial decisions all along, when really, we’re only shooting ourselves in the foot?
- How to start behaving like the bank
If banks are using our money to make more, what’s stopping us from mimicking them?
- How to earn compound interest WHILE using our money
Is it possible to earn compound interest while retaining complete access to our money?
Guest Bio-
From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America’s #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be.
His success and national acclaim have come in large part to what he’s learned first-hand from seeking a better way to wealth creation and preservation than he learned growing up.
Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is currently founder of The Money School™, and Money Mentor for The Money Multiplier.
His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions.
As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works.
Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans delivering the financial knowledge that fuels lasting freedom.
To find out more, go to:
Thursday Jul 29, 2021
Thursday Jul 29, 2021
Building a successful business isn’t easy, but those who reach the top would agree that it’s all worth it in the end. The only question is, where do we start?
What are the first steps towards building a flourishing organization, and what are the pitfalls we need to navigate? Is there ever a single path to success, or do we need to tweak our approaches, every step of the way?
In this episode, Co-Founder of Group 46:10 Network and Co-Host of The Kevin and Fred Show, Kevin Kauffman shares how he built a burgeoning business with the end in mind.
"When you start your own business you’ve got to be a beginner again and you WILL go backward in income." -Kevin Kauffman
Three Things You’ll Learn In This Episode
- 1 question to ask ourselves ahead of any big change
What do we need to think about before shifting from solo agent to real estate team, or a small team to a large one?
- The hard conversation we need to have as leaders
How can we give ourselves a healthy level of tough love?
- How to build a referral-based business that sees results
Everyone wants a referral-based business, but how do we make it a reality?
Guest Bio-
Kevin Kauffman is the co-founder of the Group 46:10 Network, an organization whose mission is to produce extraordinary results, influence people, and impact lives by way of its real estate team. Consistently named as one of the Wall Street Journal and RealTrends Top 1,000 Real Estate Agents in the United States, Kevin, and his team sell over 350 homes annually and rank in the top 1% of all real estate agents in the country. Currently serving clients in 5 states and 7 major metropolitan areas, the Group 46:10 Network is also ranked amongst the top of all Keller Williams International teams. Their primary focus is to identify top real estate talent who are of an entrepreneurial mindset, who are passionate about their mission, and about customizing the home buying process to align with each client’s unique needs and personal goals.
Kevin is the co-host of The Kevin and Fred Show podcast.
To find out more, visit: