Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!
Episodes
Thursday Sep 26, 2024
Thursday Sep 26, 2024
In today’s real estate market, many deals are being held up by listing agents who are scared to lose their clients. They know the price the seller is asking is too high, but they can’t tell them because they might get fired.
As the buyer’s agent, you can use this to your advantage, move the deal forward, and negotiate a lower price. The best part: the listing agent will love you because you’re saying what they’re too afraid to tell their seller.
Instead of letting deals hang in the balance, you can influence the listing agent and communicate the reality of the market to sellers.
In this episode, I share a negotiation hack that will help you get more deals across the finish line.
"A good real estate agent can communicate with the seller and give them the reality of where the market is, while remaining in rapport and maintaining trust." -Greg Harrelson
Things You’ll Learn In This Episode
- The market is changing
Inventory is the highest it’s been in 12 months and we’re getting closer to a neutral market. How do we prepare for this? - Be the messenger of the market
Listing agents aren’t having the important conversations with their clients because they are afraid to get fired. How do we get around this? - Think like the listing agent
In this current market, what’s on the mind of listing agents and how can we help them?
About Your Host
Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Want To Level Up Your Production? (and live anywhere in the Carolinas)
Check out www.gregharrelsoncareers.com
Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/
Thursday Sep 19, 2024
Thursday Sep 19, 2024
In the aftermath of the NAR settlement, a lot of agents are panicking about and struggling with one area of the transaction: negotiation.
There are a lot of agents who are worried that these new rules of compensation could be the reason the deal doesn’t work out. Reality isn’t that dramatic. We’ve dealt with deals falling apart over money before, and it’s not the end of the world. If we were able to negotiate our way through that before the settlement, we can do that now.
In today’s episode, I delve into essential post-NAR negotiation strategies that can help you maximize success after closing the deal.
When the buyer and seller don’t come to terms, you walk away and find another property. That was true before, and it still holds true after the NAR settlement. -Greg Harrelson
Things You’ll Learn In This Episode
-The truth about the compensation conversation
Many agents are afraid of being the reason the deal doesn’t work out. Is this fear warranted?
-Don’t let emotion steer you wrong in the negotiation
The settlement has changed a few things about how we do business, but is some of the panic unnecessary?
-Keep calm and lead the market by example
Are some of the agent reactions being driven by ego and ignorance? How do we make them see reason?
About Your Host
Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.
Want To Level Up Your Production? (and live anywhere in the Carolinas)
Check out www.gregharrelsoncareers.com
Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Sep 12, 2024
Thursday Sep 12, 2024
When it comes to online leads, everyone’s got an opinion, and most of them aren’t good. Many agents will tell you that online leads are dead - that they aren’t responsive or engaged, so what’s the point?
Well, here’s the truth about those so-called dead leads - they are just dead to you. Those so called disengaged and unresponsive leads do respond…just not to you.
There’s no such thing as a completely new lead. Every single lead is someone else’s old lead, and your old, neglected leads are going to be someone else’s new lead.
This means we’re quitting on leads too early, and that we need to get better at staying in touch and nurturing those people.
What are some of the other realities of online leads agents miss? In this episode, I share my thoughts on leads, based on generating 400,000 in my own business.
Want To Level Up Your Production? (and live anywhere in the Carolinas)
Check out www.gregharrelsoncareers.com
Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Sep 05, 2024
Thursday Sep 05, 2024
In today's dynamic real estate landscape, the power of converting online buyer leads can’t be underestimated. The internet is one of the easiest ways to generate leads today, but that doesn’t mean it doesn’t come without its challenges.
From incomplete and false contact details to unresponsive leads, so many factors can hamper the success of our online lead gen. The good news is, there are ways we can improve our results, and it’s all in our control!
In today’s episode, I share 3 things you can control that will increase your online lead gen ROI.
Want To Level Up Your Production? (and live anywhere in the Carolinas)
Check out www.gregharrelsoncareers.com
Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Aug 29, 2024
Thursday Aug 29, 2024
If you double your appointments, you’ll double your income and double your commissions. -Greg Harrelson
Whether you're a seasoned agent or just starting in the business, anyone in real estate can benefit from increasing their commission revenue.
You don’t have to wait till a new year, you can double your income in just 90 days. Putting more deals under contract is easy if you take the right actions.
How do you take your real estate career to the next level?
In this episode, I share 2 things you could be doing to increase your commission income quickly.
Want To Level Up Your Production? (and live anywhere in the Carolinas)
Check out www.gregharrelsoncareers.com
Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
In order to be a listing machine, you need to have the endurance to do the activities every single day. -Greg Harrelson
If you’re struggling to generate a lot of listings, you might think there just aren’t enough of them in this market. That’s not true. All over the country, there are real agents who are generating tens of listings every single month - agents just like you. What’s their secret?
Well, these agents aren’t doing anything special - there are 3 things they do every single day. If you want to find more listings, you can—you just need to take the necessary steps.
What actions will make you a listing machine in any market? In this episode, I’m sharing three steps you can take to become a listing machine.
Thursday Aug 22, 2024
Thursday Aug 22, 2024
Ever since the NAR settlement happened, real estate agents can’t stop talking about and even panicking about it. So many people think buyer’s agents and their ability to earn money is in jeopardy.
I don’t think reality is quite so bleak. The fact of the matter is, a lot of the social media hype is nothing more than clickbait, designed to make you fearful, lose focus and ultimately lose money.
How do we cut through the noise and dive into the facts to understand what these changes really mean for the industry?
In this episode, I share a unique perspective and explore whether buyer's agents are truly in jeopardy.
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
The NAR settlement has a lot of people worried about the future, and what it means for the jobs and even the existence of buyer’s agents. The truth is, we are where we are and we can’t change that.
Instead of focusing on the chatter, and getting sucked into the vortex of negativity, we need to ignore the noise, remain productive and focus on value.
Here’s the thing: people don’t mind compensating others when value is delivered. If you focus on your value proposition and communicate effectively, we can grow through the chaos.
How do we move past the NAR settlement drama and focus on solutions? In this episode, I offer advice on effective communication with clients, the importance of conveying your value, and navigating changes in the commission landscape.
Thursday Aug 15, 2024
Thursday Aug 15, 2024
The secret to building an extraordinary real estate business isn’t as complicated as so many people make it out to be. In fact, the most successful agents keep things really simple.
The secret is all about following a routine that lets you take advantage of your momentum. Instead of trying to execute on difficult things, there are 9 simple things that will lead to massive success in this business.
How do you build a daily routine that makes success inevitable?
In this episode, I talk about how to build an extraordinary real estate business in the most simple way.
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
If you’re worried about the real estate market changing, I have bad news. The change has already happened. No matter where you are, there’s no doubt that the market has softened.
There’s less properties on the market, less buyers, higher interest rates, more people sitting on the fence and ultimately, less sales.
Navigating the ever-changing real estate landscape requires adaptability and strategic thinking. How do you put your focus forward instead of looking back to the market we had before? From prioritizing lead generation to engaging in coaching, how do you survive and even thrive in the current real estate environment?
In this episode, I share practical tips on how to thrive in today's dynamic market.