The Market vs. Your Market: How to Win Regardless of Conditions

Every real estate agent operates under two different markets: the market and your market. 

The problem is, most agents are focused on the market and allow their results to be dictated by external factors. 

The market is interest rates, inventory levels, total homes sold, inflation, and tariffs.Your market is your listings, your pendings, your days on market, your client pipeline, your lead conversions.

Here’s the good news: You control your market no matter how bad the market is. 

It’s important to stay informed about what’s happening out there, but the agents who consistently perform don’t let the market determine their success. 

They focus on creating a market within the market, a market of sellable homes, well-positioned listings, and daily actions that drive results. 

You don’t have to be a victim of the market. You can control your results, by controlling your actions. 

It doesn’t matter how many homes sell in your zip code this month. What matters is how many of your homes sell. And that comes down to three things: your attitude, your approach, and your expectations.

How do we stop letting our businesses rise and fall with the market? How do we change our approach to win in any market?

In this episode, we talk about how to separate the market from your market, and how to outperform whatever’s going on in the market. 

 

Things You’ll Learn In This Episode 

• The market vs. your market 
  Agents blame the market when things aren’t going well, and take credit in a good market. How do we learn to take ownership in any market?
  
  
• You’re not the market, you’re the messenger 
  Most expired overpriced listings aren’t the seller’s fault. It’s the agent who failed to inform the seller properly. How should we approach expired listings to set the seller up for success? 
  
  
• Mindshare + momentum = market share
  In this market, we have to build market share through consistent communication. Why get discouraged when a lead doesn’t convert right away?

 

Text ‘FUTURE’ to 843625864 to get our free text message and script document.  

 

About Your Hosts

Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.

 

Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.

 

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