The Eyes Are On The Internet, Where Are You?

With millions of people stuck indoors in these uncertain times, people are spending a lot more time online than before, especially through their phones. This means we have a huge captive audience of people we can inform and connect with. There’s an opportunity to engage with people and there are many ways we can leverage it.  

How do we capture mindshare through information so that we become the people they want to talk to, and the people they want to work with when certainty returns? 

In this episode, we talk about how to leverage the added eyeballs and attention online and the kind of content we can create. 

 

 We have to be positioned where their eyes are pointed. -Greg Harrelson  

Takeaways + Tactics 

• The frequency at which we’re consuming the information we’re interested in has gone through the roof. 
  
  
• People have more time to Google and research us online, it’s important that we put our best digital feet forward. 
  
  
• Focus on informing people not on giving advice. 
  
  
• Leverage online marketplaces. Right now, the number of views a new listing is getting is going to skyrocket.