Online Lead Conversion Just Got a Lot Harder For Real Estate Agents w/ Abe Safa

If you’re in the online lead gen game, you’ll notice that it’s gotten a lot harder lately. 

It doesn’t matter what platform you’re using - deliverability has plummeted, open rates and replies have decreased, and more consumers are sending the dreaded opt-out message. As a result, the conversion ratio from online capture to connection has dropped drastically and the price-per-lead is going to skyrocket. 

With all our communications getting filtered more heavily, sending one-size-fits-all email blasts just won’t cut it. We have to make sure we’re sending valuable content. 

Could automation be killing our lead conversion? How do we escape the opt-out message? 

In this episode, my friend and business partner, Abe Safa returns to talk about how to deal with the lead conversion challenges we’re all facing. 

 

Ease off of automation. The first attempt to reach someone can’t be automated. -Abe Safa

 

Things You’ll Learn In This Episode 

• Ease off the automation 
  Adding automation to our lead gen efforts makes us more efficient, but could that be harming our conversion?
  
  
• Spam texting isn’t lead generation 
  For a really long time, we got away with sending one-size-fits-all content blasts instead of authentic, valuable content. How do we get back to quality over quantity? 
  
  
• How to stop the STOP messages 
  We’re less likely to be on the other end of an opt-out if we’re an added contact. How do we ask them to save our number? 

 

Guest Bio

Abe Safa is a real estate coach, top agent at Century 21 The Harrelson Group and partner in Real Estate Solutions. He grew up in New York and moved to the Myrtle Beach area to attend Coastal Carolina in 1988. Since graduating in 1991, he's lived there and has owned several successful retail stores. Abe started working at age 13, and has been selling or running businesses for over 34 years. He went from being a new licensee, to having over 100 transactions per year. His business background and experience in negotiating and marketing, combined with his unique and precise analytical skills, leaves no doubt that he is a valuable resource. Abe loves to challenge himself and believes that life is all about growing and improving yourself and your community. To learn more, head to https://realestatesalessolutions.com/. 

 

About Your Host

Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.

 

Want To Level Up Your Production? (and live anywhere in the Carolinas)

Check out www.gregharrelsoncareers.com

 

Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/

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