How to Differentiate Yourself as an Agent and an Entrepreneur w/Richard Raspantini

The real estate industry attracts a huge number of hopefuls each year, but the trick to being successful lies in differentiating ourselves from the crowd. How can we distinguish ourselves from the sea of cold-calling agents and build great relationships with clients when we’re new to the industry? Is there a secret to setting ourselves apart as great employers and how can we retain top talent on our teams? On this episode, President and Owner of HomeSmart Premier Living Realty, Richard Raspantini. shares how to differentiate ourselves and have lasting success in the real estate industry. 

 

To make a name for yourself in this industry, you’ve got to talk about real estate and invest in marketing. -Richard Raspantini

 

Takeaways + Tactics 

• Don’t be discouraged by being asked to call back later. Make a note of a more convenient time to call and act on it; at the very least, consistent calls can help us build relationships with potential clients. 
  
  
• Offer agents a no-fluff approach. We can attract top talent by having the right energy and maintaining authenticity and openness. 
  
  
• Help agents establish their own brands. We’re more likely to retain top talent by helping our agents develop themselves.
  

On this episode, we spoke about what separates successful agents from the rest of the crowd. We also shared insights on how to build an effective team with low turnover and spoke about the importance of building functional offices, rather than flashy ones.

 

On this episode, we discussed:

• Why marketing is non-negotiable for agents
• The importance of talking real estate whenever we get an opportunity
• Why we have to offer our agents more value than a high split

 

Guest Bio- 

Richard Raspantini is the Principal Broker, President & Owner at HomeSmart Premier Living Realty- the fastest-growing real estate brokerage in Long Island. He is also the owner of Goosehead Insurance Agency. Richard was named a Top Sales Agent every year from 2014 to 2018, and has reached Platinum Level Achievement. He prides himself on his no-fluff approach, and built his business organically by being authentic and passionate about helping others.

 

To find out more about Richard, head to:

https://www.linkedin.com/in/richardraspantini

www.HSPremierLiving.com

You can also call him on 917 716 9265

Or send him an email at rraspantini@hspremierliving.com

Send Richard a message on Facebook: https://www.facebook.com/richard.raspantini