Episodes
Thursday Sep 26, 2019
Holding Our Team To A Different Kind of Accountability
Thursday Sep 26, 2019
Thursday Sep 26, 2019
Goal setting is vital for success, but to ensure goals are achieved, we need to have accountability processes in place. How can we approach accountability differently? Is it possible to track achievements without looking at numbers? On this episode, we discuss how to hold our team members accountable.
As leaders, we have to figure out our team members’ motivations. Then we need to ask them to commit to the thing they really want. -Greg Harrelson
Takeaways + Tactics
- Find out what team members are committed to achieving, and hold them accountable to the promises they’ve made to themselves.
- Numbers shouldn’t be our primary focus, but we can use them to see if our teams are on track with their commitments.
- Get comfortable with being uncomfortable. Be willing to confront team members if they’re not on track.
To inspire changes and commitment from our teams, we need to find new ways to keep them accountable. While numbers can help us track achievements, we need to focus on the commitments our team members are making. We need to ask our teams what actions they’re willing to take in order to reach the promises they’ve made to themselves. We need to be comfortable with confronting them if their commitments are not fulfilled.
Wednesday Sep 25, 2019
Why My Personal CRM is a Trapper Keeper
Wednesday Sep 25, 2019
Wednesday Sep 25, 2019
There is so much technology available to agents, but we don’t always take full advantage of the platforms at our disposal. Is there a way to make the process of lead generation more efficient? How can we keep records of all our leads more effectively? On this episode, we discuss how to upload details to our CRM in a hassle-free way.
Sometimes all the research we do on technology and CRMs hurts more than it helps. -Matt Johnson
Takeaways + Tactics
- The best CRM is the one you use - even if it’s low-tech.
- Come up with the content you want to share, then pay someone else to load the information to the CRM software.
- Think up and develop systems, but don’t use your time to manage them.
Technology is meant to make our lives easier, but in reality most of us never get around to using it. No matter how simple the process is, we end up neglecting the technology designed to make lead generation more effective. To combat this, we need to pay an assistant to load information for us. Technology is intended to help us, but sometimes we need to find the simplest solution because it’s the one we will actually use.
Thursday Sep 12, 2019
The Game Has Changed And Agents No Longer Know the Rules
Thursday Sep 12, 2019
Thursday Sep 12, 2019
The real estate game has changed drastically, thanks to online offerings like Zillow and Amazon Prime. What are the new rules in the face of online competition? How can we create sustainable businesses that allow us to maintain a presence in the industry for years to come? On this episode, we discuss the importance of mindshare, over market share.
Let’s get into our competitors’ minds and try to see what they see, so we understand their moves. -Greg Harrelson
Takeaways + Tactics
- Stop fighting for market share. Focus instead on gaining mindshare, and the market will follow.
- Rather than criticizing our new competitors, follow their lead. There may be a light at the end of the tunnel they’ve seen that we haven’t yet.
- If you have leads who aren’t interested yet, build relationships with them in the meantime.
Building successful businesses takes time. Rather than worrying that you’re not seeing results immediately, take the time to build trust with your market. This trust will eventually lead to mindshare, and in turn market share. To build sustainable businesses, we need to focus on what our competitors are doing. Online services like Amazon and Zillow have changed the nature of our game- it’s time to learn their rules if we want to progress alongside them.
Thursday Sep 05, 2019
How to Recruit and Retain the Best Agents in the Business w/OJ Rodriguez
Thursday Sep 05, 2019
Thursday Sep 05, 2019
Without a doubt, agents play the most important role in the real estate industry, so we need to ensure we have the best agents on our teams. How do we attract and retain talented agents that can help us boost our businesses? Can we take on a number of agents without overwhelming our current operations? On this episode, owner of Citrus Realty, OJ Rodriguez shares the importance of offering value and investing in our teams.
Agents have a lot of options, so we have to ensure we provide more and help them build their businesses. -OJ Rodriguez
Takeaways + Tactics
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Offer value through training, mentorship and coaching. If we help our agents build their businesses, we’ll see amazing results.
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Don’t spread time or resources too thin. To offer value, we need to ensure we’re able to invest fully in our agents and the business itself.
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Put the right systems in place. Taking on new agents doesn’t need to be a big challenge as long as we have effective strategies in place to handle the growth.
At the start of the episode, we heard what OJ does to offer his agents value. We then learned his secrets to effective mergers and acquisitions. Finally, OJ emphasized the benefits of specializing in the business, and the value of creating our own niches.
We also discussed;
- Why a higher split doesn’t necessarily mean more money goes to the agent
- Where we should be spending money to boost our teams
- How to create effective mentorship programs for new agents
To make our mark in the real estate industry, we need to be attracting and retaining the best agents out there. We can do this through training programs and mentorship, as well as constant investment. To grow in real estate, we need to be putting as much time and energy into our agents as we can.
Guest Bio-
OJ Rodriguez is the Broker/Owner of Century 21 Citrus Realty — a World Class Real Estate Organization known for unmatched service, experience and expertise, and the preferred one-stop solution for buyers, sellers, lenders, mortgage servicers, and asset managers. OJ is an avid supporter of continuing education — offering unbeatable value for first class real estate education at Century 21 Citrus Realty Real Estate School. He is honored to hold positions with several non-profit Boards, including The National Association of Hispanic Real Estate Professionals Orange County Chapter,Citrus Valley Health Foundation, Citrus Valley Health Partners.
To find out more about OJ, head to http://www.c21citrus.com/
And https://www.linkedin.com/in/ojrodriguez/
You can also call him directly on 626 523 3193