Episodes
Thursday Nov 29, 2018
The Importance & Role of Team Culture w/Allison Simson
Thursday Nov 29, 2018
Thursday Nov 29, 2018
Many team leaders fall into the trap of building a business filled with people who match their personalities, but with core values that don’t align. How do we make sure we’re pulling the right people into our world? How do we actually build culture in our team and not just talk about it? What are some of the challenges unique to working in a resort market? On this episode, Allison Simson talks about fostering a supportive team environment, building a team we’re happy with, and staying on top of our team culture.
A strong team culture is the attitudes and values of how people come together, and how they are flowing. -Allison Simson
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- Track the leading measures, not just the lagging measures.
- In all relationships, it’s a lot easier to get along and have long-term relationships with people when you share the same core values.
- Asking the right questions at the beginning gets people attuned to the meeting, and it sets an intention for the actions needed to improve the systems.
At the beginning of the show, Allison shared how she got started, how she inherited a team and what she learned from it. Next, we talked about how to keep an eye on the leading measures on a consistent basis so the team can actually get better. We also talked about the importance of aligned values and why Allison keeps an eye on the San Francisco market even though she’s in Colorado
We also discussed:
- How Allison strengthens personality connection on her team
- How Allison gets people attuned to the meeting and setting an intention at the beginning
- What it takes to grow in a resort market
There is a massive difference between just talking about team culture and actually rolling up our sleeves and building it. As a result, it’s easy for culture to be on autopilot and to just chug along— and ultimately get ruined. We have to be purposeful and intentional about bringing our people together and implementing measures in our businesses that will strengthen values and personality connections. If we set those intentions, it will create an establishment and team we’re proud of.
Guest Bio-
Allison is the Broker/Owner at Summit Real Estate in Dillon, Colorado. Go to http://www.summitrealestate.com for more information or email Allison@summitrealestate.com
Wednesday Nov 14, 2018
Wednesday Nov 14, 2018
Now that we’ve talked about why databases are becoming more important, and how we make sure the audience doesn’t filter us out, what are the 3 keys to building trust? How do we insert the tags into the conversations we have with prospects? Why should our communication be about them and not about us?
On this episode, we continue the conversation with Dobbin Buck about the importance of building a database and segmenting it with relevant triggers.
If we come from a place of deep servitude to our audience, the energy that emanates from us through all our content is going to come through as some level of authenticity. -Dobbin Buck
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- We have to use triggers that will stimulate the consumer emotionally, because that will get them to engage with us.
- In our communication, we have to be thinking of them not what we’re going to get from them.
- Authenticity is charisma, and charisma become entertainment.
The consumer is in control of the information they want to consume. They have the keys to the opt-in and they can tune us out if we’re not relevant to them. By sending them relevant, micro-content we’re creating a gravitational pull towards us. But a key piece is making sure we’re making the content about them and that we’re always authentic. For consumers not to block us out, they have to feel that we resonate with them and the essence of how we’re coming across has to be on point.
Guest Bio-
Dobbin Buck is the co-owner and Senior VP of business development of GetUWired. To Dobbin, it's all about the GetUWired mission: to make web marketing a friendly and accessible business development resource for all business owners. GetUWired is a full-service Internet marketing firm housing all the skill sets business owners need to fulfill their online marketing dreams. Connect with Dobbin https://www.linkedin.com/in/dobbin-buck-3454a012/ or go to https://www.getuwired.com/ for more information.
Friday Nov 09, 2018
Friday Nov 09, 2018
Databases are going to become even more important as a result of the current trends going on in real estate. What are some of the shifts that are driving this new development? How do databases offer us a huge advantage to connect with people and build trust with them? Why is trust going to be more important over the next 5-10 years in turning a database into a community? On this episode, co-founder of GetUWired, Dobbin Buck, joins us to talk about why databases are the new community and how to connect with them.
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- With so much technology, people now want the freedom to disconnect. As consumers figure out how to disconnect from us, we’re only going to be left with those that trust us.
- The conversation consumers want to have is at a very micro-level, specific to their localities and interests.
- When we have a database and we’re connected to it, we’re able to build big data that goes deeper than any other data company.
Consumers are interested in micro-content— the kind of content that connects with their specific needs, location and interests. People are going to choose agents who make them feel like they are part of a tribe, and that comes from trust. For us to gain people’s trust, we have connect with them on a deeper level by using intimate data points to communicate. When we gain their trust, we gain their attention. If we’re not building or growing our databases, we could find ourselves locked out of deals.
Guest Bio-
Dobbin Buck is the co-owner and Senior VP of business development of GetUWired. To Dobbin, it's all about the GetUWired mission: to make web marketing a friendly and accessible business development resource for all business owners. GetUWired is a full-service Internet marketing firm housing all the skill sets business owners need to fulfill their online marketing dreams. Connect with Dobbin https://www.linkedin.com/in/dobbin-buck-3454a012/ or go to https://www.getuwired.com/ for more information.
Thursday Nov 01, 2018
Crossing Over: From Top Producer to Wealth Builder w/Noah Ostroff
Thursday Nov 01, 2018
Thursday Nov 01, 2018
After we become top producing agents and team owners, the next step is building wealth and a legacy. What thoughts and activities have to shift in order to take our businesses to this next level? Does our lead generation have to change as we start focusing on wealth-building? What can we do to make our lead generation time more valuable?
On this episode, Noah Ostroff shares how he’s built a business that sells 3,000 homes a year, and how he multiplied the impact of his prospecting.
My definition of wealth is having at least $1 more of passive income than personal expenses. -Noah Ostroff
Takeaways + Tactics
- Anything you do with marketing has about 6-9 months before someone else copies it, and it becomes ineffective.
- Use a segment of your prospecting time to go after absentee owners, because those are easy presentations you can do over the phone.
- As we grow from producer to wealth builder, the lead generating process doesn’t change, but the nature of relationships we hunt for does.
At the start of the show, Noah shared his journey and how he strategically leveled up from one-to-one deals to one-to-many deals. He shared the outbound lead gen strategy he used. Next, we talked about the ways Noah had to shift his thinking and activities to become a wealth builder, as well as how to uncover that kinds of relationships that will have the most impact on your wealth.
We also discussed;
- Why we have to constantly tweak our marketing
- The power of getting the fundamentals right
- The importance of focusing on your strengths
The basis of building wealth is the ability to increase our passive income earning ability, and a key of shifting from agent to entrepreneur is understanding that you have to level up in the deals you’re making. Noah started getting more out of his time and money, by prospecting for multiple deals where he used to prospect for one. He went from working with homeowners to home builders who have up to 10 listings at once, and he’s leveled up continuously since then. He Focused on the people making the most inventory being more efficient with his time, and instead of prospecting for listings, he started prospecting for people, talent and relationships.
Guest Bio-
Noah is the CEO at PhillyLiving. Since its formation, the PhillyLiving Team has both set and broken records time and time again, including “Most Number of Buyer Controlled Sales” “Most Total Units Sold”. and have earned some of the highest awards offered, including “International Presidential Elite Team”(2010), “International Presidential Premier Team” (2011, 2012, 2013). The team most recently earned the Society of Excellence Award, which is given to less than 50 agents in the entire country. Go to http://www.choosetoworkhere.com/ and https://www.linkedin.com/in/phillyliving/ for more information or email noah@phillyliving.com.