Episodes
Thursday Oct 25, 2018
ISA's, Lead Routing & Secrets to Lead Conversion w/Andrew Fogliato
Thursday Oct 25, 2018
Thursday Oct 25, 2018
Thanks to Facebook advertising, we can go straight to the masses without forking out a lot of money. What are some of the biggest mistakes we make with our ad targeting and response? How do we create a process that leads people from cold lead to a booked appointment using ads and opt-ins? What kind of ads actually generate quality leads?
On this episode, Facebook ad expert, former agent, and founder of Just Sell Homes, Andrew Fogliato shares what is— and isn’t— working in advertising and lead conversion today.
Provide as much value as possible in the ad, and overdeliver on your promise. -Andrew Fogliato
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- If you have an unsubscribe list, upload those names to Facebook and run ads to them.
- Having a secondary offer on your "thank you" page can be highly effective, but it needs to be set up correctly.
- ISAs make shouldn’t go too fast to the close. Their goal on first contact is to get answers to easy, open-ended, low pressure questions.
At the start of the show, Andrew shared how his agency got started and how he expanded his own real estate experience. Next, we talked about how the changes made to Facebook have affected targeting, and some of the mistakes people make with targeting. Andrew shared some tips and insights, including the power of a secondary offer and the best questions to ask a cold lead.
We also talked about:
- Lead routing and why it’s such a big deal
- The best offers for getting someone to book a call or appointment instantly
- How to market and retarget to your unsubscribe list
The "Holy Grail" for agents is a Facebook ad and a system that effortlessly leads people down the process of going from a cold lead, to a motivated prospect, and a call or appointment. The secret to this is giving a lot of value from the beginning, and actually marketing on the consumer’s biggest pain points. We can boost this by adding secondary offers to our opt-in pages, and being strategic with the highest value assets we have in our listing packages.
Guest Bio-
Andrew is the founder of Just Sell Homes and a speaker and marketing expert. He founded his agency in 2015 with the intention of helping real estate professionals get real results from their online marketing efforts. Go to http://justsellhomes.com/ for more information.
Thursday Oct 18, 2018
How to Get Off the Commission Hamster Wheel w/Krisstina Wise
Thursday Oct 18, 2018
Thursday Oct 18, 2018
Real estate gives us the capacity to make a lot of money, but so many agents find themselves broke. What are the money laws that govern how it flows in our lives? Is the answer to getting off the commission wheel as simple as making more money and getting more deals? What are the building blocks of a healthy money mindset and healthy money practices? On this episode, coach and real estate mogul, Krisstina Wise, goes deep on how to build wealth and shares strategies that will make money a positive tool in our lives.
Money is a mindset. If we have a negative connotation with money, it will have a negative ripple effect. -Krisstina Wise
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- One of the first ways we get off the hamster wheel is getting rid of the payments that are going to banks and learn to become our own bankers.
- Two bad money mindsets: 1. Not feeling good enough, which leads to struggling to earn. 2. Earning a lot, but not feeling worthy which leads to self-sabotage.
- Treat savings as an expense, because they represent a future expense.
At the start of the show, Krisstina shared her own journey and on how she overcame her financial issues and changed her mindset. She talked about why good health is the first wealth building activity we need to prioritize. We also talked about the two money mindsets and how they lead to difficulties. We also talk about how to become your own banker and limit your consumer debt.
We also discussed:
- Why intermingling your business income with your home income is a big mistake
- Why people are over leveraged in the wrong places and how to fix it
- The different categories of expenses and payments
The truth about money is there are consequences to not following its laws. We don’t win the game by working hard and getting the next commission. We win the game by changing how we see money and how we use it. First, we have to make sure we have positive connotations of money. Then we have to be mindful of where our money actually goes. It’s important to put away money for tax first, and money for our future selves (savings). The true secret to building wealth and getting rich is how we manage money in your household account. Consumer debt and unnecessary payments sink us, while good financial practices build us up.
Guest Bio-
Krisstina Wise is a real estate mogul, Millionaire Coach, and creator of several multi-million dollar businesses including Goodlife Luxury, The Paperless Agent and most recently, WealthyWellthy. She is also an international speaker and the award-winning author of the Amazon Best-Seller Falling for Money, a romance novel for your bank account. Named one of the 100 Most Influential Real Estate Leaders in the country, she has been featured in USA TODAY, as well as by Apple, Contactually and Evernote for her creative leadership with emerging technologies. Go to https://www.goodlife.luxury/ and www.wealthywellthy.life. You can can also connect with her on LinkedIn.
Friday Oct 12, 2018
Friday Oct 12, 2018
Clients can tell when an agent is all about the deal, and they get completely put off by it. How do we switch from a transactional mindset to a relationship-based mindset? How can we effectively nurture people who aren’t buying or selling right now? How can we build a business that can survive any shift? On this episode, Ricky Carruth shares how he found opportunities in market crashes, developed his value, and built strong relationships.
It doesn’t matter what the market is doing. It’s about people, and if you understand that concept, you’re going to win. -Ricky Carruth
Takeaways + Tactics
- The only way to consistently get to 100 deals a year as a single agent is to build a base of relationships.
- Every prospect you connect with represents 10-20 deals over your career.
- Consistency is king— Ricky has sent a weekly email to his database since 2007.
At the start of the show, Ricky shared how he began in real estate, some of the mistakes he made and the valuable lesson he learned about market shifts. Next, we talked about how Ricky nurtures his database and his system for staying in touch. Ricky also shared how he’s scaling himself through coaching.
We also discussed:
- The relationship mindset vs. transactional mindset
- How to show clients that you are reliable and professional
Our unique value is the service we give to people, not the product we sell. Instead of focusing on the deal, we should pay more attention to how strong our relationships are. This is achieved through information and communication. Our job is to connect with people, leave a lasting impression, and have systems to stay relevant and in front of them. Ultimately, consistency is the special ingredient. By constantly communicating, you show people that you are reliable, hard-working, knowledgeable, and professional. That will always make you the natural choice over other agents.
Guest Bio-
Ricky Carruth is an agent and real estate coach. He has built an incredible real estate business based on the core values of creating strong relationships and being a servant to others. Now, he wants to give back to the real estate community by helping new and experienced agents who want to take their business to the next level and beyond. Go to https://zerotodiamond.com/ for more information or to get in touch.
Thursday Oct 04, 2018
How To Be the Authentic Leader Your People Need
Thursday Oct 04, 2018
Thursday Oct 04, 2018
As we go from agent to entrepreneur, it’s easy to burn out from all the things we need to do and be. How does this connect to playing the role of a leader? How can you lead at a high level while being who you are vs. who you think you should be? Why is it so exhausting to try and adopt someone else’s leadership style? On this episode, we talk about the importance of being ourselves as leaders to avoid burning out, and to attract the right people into our world.
When you change yourself to appeal to a bigger group, it’s more tiresome than being who you are in a smaller group that fits your personality. -Greg Harrelson
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- Don’t create an identity just because that’s who you think you need to be to impress people.
- In order to pull off authenticity, we have to be willing to be vulnerable.
- Authentic leaders attract the right people, while inauthentic leaders attract a lot of people. In the end, the people who stay with you are the ones who accept you and thrive around having a leader like you.
Some leaders put on some sort of act based on what they think is necessary in order for their people to accept them. The issue is, wearing that mask and having to constantly put on that act is tiresome. We’ll get burned out and end up with the wrong people in our world. What we need to do is lead with who we are, instead of guessing who we are supposed to be. What’s more impressive than playing a role is being you. Even if you’re flawed, people appreciate authenticity.