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The Value of Culture w/Rett Harmon

February 8, 2018

Like it or not, every company has a culture. How do you build a good company culture intentionally? How can you become a community expert in your market? On this episode, we are joined by agent and team co-broker owner, Rett Harmon, who shares on how to be authentic and how he was able to build a company he enjoys.


You need to be same person that you are online as you are offline. - Rett Harmon


Takeaways + Tactics

  • Company culture is either built by design or by default.
  • Owning the market starts with owning the minds of your community.
  • When you’re authentic, you attract people who really fit in with your culture.

At the start of the show, Rett shared his team structure and how every business has a culture either built intentionally or unintentionally. Next, we talked about how his team uses community content to position themselves as experts. Towards the end, Rett talked about the importance of being a consistent brand.

We also discussed:

  • How to know if your community content is effective
  • The importance of authenticity
  • Developing an intake criteria for your recruits

Building and sustaining a culture is all about authenticity, and that starts with how the leaders show up and present themselves. If who you are online is different from who you are offline, that inconsistency will show. You don’t have to be everything for everyone, but you do have to find your own lane and own it. Invest in people who share the same values as you and your team. All these things are necessary as you design your team culture.

Guest Bio
Rett Harmon has been a licensed real estate professional for 15 years in the both Georgia and Alabama. He is both an active agent and co-owner of CENTURY 21 Novus Realty. Go to https://www.c21novus.com/ for more information.



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