Episodes
Thursday Oct 24, 2019
Becoming An Opportunity Magnet In An Ever-Changing Market w/Aaron Marshall
Thursday Oct 24, 2019
Thursday Oct 24, 2019
Because the real estate industry is constantly changing and evolving, we as agents need to always be on the lookout for new opportunities. What is out there for us to take advantage of? Is there ever a risk of having too many ancillary businesses and too much opportunity? On this episode, CEO and co-founder of Keyrenter Property Management, Aaron Marshall, shares on how to take advantage of all the opportunities presented to us in this market.
You have to be able to pivot in the real estate industry; nothing stays the same forever.
-Brendon Payne
Takeaways + Tactics
- Stop relying on one source of income in real estate. There are so many ways to make money in the industry; we need to be open to trying every avenue.
- Don’t count on a great economy. Get involved in something that is guaranteed to keep bringing in money regardless of the market (like property management).
- Have a core idea that all ancillary businesses center on. Without this core, we’ll be more susceptible to distractions.
At the start of the episode, Aaron shared how he got started in the real estate industry. After explaining how he managed to overcome the financial crisis, Aaron mentioned the benefits of property management and spoke about how he invested in the right properties for long-term results.
We also discussed;
- Why cash flow is crucial
- How teaching others can be a great learning experience for ourselves
- How to find better opportunities
It’s always a good idea to be prepared in advance for market changes. Luckily, the real estate industry offers a number of avenues for us to look into. For example, areas like property management stay lucrative regardless of market conditions. However, it is important to maintain our focus. As long as we stay true to our core ideas, branching out in the industry can only mean more success.
Guest Bio-
Aaron Marshall is the CEO and co-founder of Keyrenter property management. He first got involved in real estate in 2001, after graduating from the University of Utah with a degree in Business Management. In the time since, Aaron has seen enormous success in real estate, and today he helps new franchisees own successful property management businesses. He is also currently finishing his upcoming book, Cash Flow is King, due to be released on Amazon in March 2020. He’s also due to start a podcast in February 2020.
To find out more about Aaron, head to
@aaron.j.marshall on Instagram
@cashflowisking on Instagram
https://www.linkedin.com/in/aaronthemarshall
Books Mentioned on This Episode
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
The Ultimate Sales Machine by Chet Holmes
Thursday Oct 17, 2019
Creating A Business Plan That Encompasses Your True Self w/Rachel Adams Lee
Thursday Oct 17, 2019
Thursday Oct 17, 2019
If we don’t have the right systems in place, running a business can become disastrous; it will take over our lives in an unhealthy way. How can we build businesses that don’t force us to push our physical and emotional health to the sidelines? Is it possible to run a business without losing who we are? On this episode, realtor, entrepreneur, speaker and author, Rachel Adams Lee, shares how we can hustle our way to the top without making sacrifices.
Stop thinking about who you are, and start thinking about who you want to become.
-Rachel Adams Lee
Takeaways + Tactics
- Stop worrying about having a perfect Facebook life. We can take a lot of pressure off ourselves by being open about our struggles.
- Deal with personal matters as they come. We may think it’s possible to push through our emotions, but problems that are not dealt with will show up somewhere, like the workplace.
- Remember that people work with people they like. By being honest and authentic about our personal lives, we can build great relationships with our clients and teams alike.
At the start of the episode, Rachel Adams Lee discussed how she managed to hustle her way to the top of the real estate industry. She mentioned how she changed her mindset to one of prosperity, and explained how she managed to reconcile her public image with her truth.
We also discussed;
- Why surrounding ourselves with people we admire is vital for success
- The importance of positive affirmations
- Celebrating little wins
There is a huge amount of pressure on real estate agents, and that often leads to the business taking all of our energy and focus. Too often, we think that opening up about our struggles will harm our businesses, and instead of doing that, we choose to pretend we have perfect lives. In reality, the opposite is true. If we’re feeling like our businesses are starting to take over our lives, and if we have personal problems, we need to speak up and deal with them sooner rather than later. We can hustle our way to the top and don’t have to sacrifice our mental health to get there.
Guest Bio-
Rachel Adams Lee is a Realtor, Public Speaker, Coach, Author, and Entrepreneur. She is 33 years old and lives in Northern California with her husband Ryan. Rachel is the CEO of 4 different companies.
In just 3 years in the real estate industry, Rachel had hit the top 1000 agents in the country for the Wall Street Journal. She is currently ranked in the top 1% of all Realtors in Placer and Sacramento counties. On the outside looking in, her life was perfect. She had the perfect car, the perfect social life, and everything looked top notch. You could say she had the perfect "Facebook" life. But as we all know, reality isn't always what it seems. And then one conversation changed everything. Rachel decided to start leading her life with full authenticity and intention and everything changed! She now travels around the United States teaching others and coaching on her life changing book and program, "Lost to Found in 90 Days."
To find out more, go to
http://www.racheladamsgroup.com/
Thursday Oct 10, 2019
How Capitalizing on Relationships Enhances Your Business w/Marki Lemons-Ryhal
Thursday Oct 10, 2019
Thursday Oct 10, 2019
It cannot be understated how important relationships are in forging your real estate business. How can we forge relationships with the top players in the industry, and how can we expand our databases? Who can we trust with our ideas, and what are the benefits of sharing them? On this episode, social media speaker, educator and fellow podcaster, Marki Lemons-Ryhal shares how to build relationships that benefit your business.
The greatest way to be mentored by the greatest minds in the business is if you volunteer.
-Marki Lemons-Ryhal
Takeaways + Tactics
- Volunteer to work for top players. If we offer to work for a top producer for free, we gain invaluable experience, as well as a chance to network with the greatest minds in the business.
- Share online. By sharing our experiences and personal lives on social media, our followers can create an emotional attachment to us and be more inclined to do business with us.
- Ask for accountability. One of the key benefits of building relationships is the ability to ask others to hold us accountable. By sharing our goals with others, we’re more likely to take action.
At the start of the episode, Marki Lemons-Ryhal explained why contribution is crucial for success in the real estate industry. Volunteering and educating not only helps others in the industry, but also gives us an opportunity to make a name for ourselves and meet more people. Giving back is vital.
We also discussed;
- The importance of social media for Realtors
- How to stop being our own worst enemies
- Why we shouldn’t worry about competitors stealing our ideas
To get ahead in real estate, we have to ensure we meet as many people as possible, and build great relationships wherever we can. To do this, we have to be willing to volunteer our time and share our information online. By creating a database of people in the industry, we also get an opportunity to ask people for their advice and to hold us accountable. Relationships are the key to a successful future; sometimes we just need to create our own doors.
Guest Bio-
Marki Lemons-Ryhal is a Social Media Speaker and Facebook Live Host who provides Social Media Education and Strategies to Realtors.
With over 25 years of marketing experience, Marki Lemons-Ryhal has established herself as an award-winning Social Media Speaker and Course Author. In a market where change is the only constant factor, Marki uses her dynamic, professional attitude and vast experience to be one of the top speakers in the country, relying on content from one of the many real estate continuing education classes she has authored.
Marki is also serious about education. She holds an MBA degree from Saint Xavier University and has over 50 certifications, designations, and licenses in social media and real estate. She travels the country teaching social media courses for the National Association Realtors, REBAC, ASI, and others. Her 300,000 plus students consistently rank her 5 out of 5 as an instructor due to her knowledge and entertaining training style.
Marki opened her first real estate company in 2003, and by 2004, she was in the top 10% of Realtors in Chicago. Within three years, she was selected to serve on the Board of Directors for the 3rd largest real estate board in the country. In 2006, she became a Licensed Real Estate Instructor and in 2009, was a speaker for the National Association of Realtors Conference & Expo. The following year, she was the youngest woman to be named Real Estate Educator of the Year in 2010.
Marki is the host of the Social Selling Made Simple podcast and the author of the soon-to-be-released book, The Modern Real Estate Professional’s Guide to Success.
To find out more head to
https://markilemons.com/meet-marki/
Thursday Oct 03, 2019
Get Back To The Present: Dealing With Big Change In The Real Estate Industry
Thursday Oct 03, 2019
Thursday Oct 03, 2019
In today’s real estate industry, there is so much chatter about disruption, and a lot of questions about the big picture that now is being neglected. Why should we avoid falling into the trap of being too focused on coming changes that we forget the present? How do we find opportunity between now and the point those changes start to affect us? How can we cope with the changes sweeping the market, while still controlling what we can? On this episode, we discuss the importance of not getting so caught up in where we’re going that we forget the opportunities we have right now.
Massive change means we need to be having different conversations to thrive in the new business. -Greg Harrelson
Takeaways + Tactics
- Big changes always take longer than we think. The point when the industry changes so much that it impacts us in a noticeable manner, is actually a lot further away.
- When you're in a different financial position, you view change very differently
- Disruption doesn’t necessarily mean that we’re going to go out of business. It just means we have to find solutions that work within that new space. The people who adapt and succeed are those who can adapt to the new conversation.
The truth that many agents miss out on when they are so focused on the changes, is that there is actually a lot of opportunities for growth right now. If we are able to shift the conversations we’re having and the methodologies we’re using, disruptions won’t put us out of business. If we focus on the present and on getting better results now, we will generate enough money that a change in the industry wouldn’t be devastating. We have to get over the initial emotion of a disruption and then reset to finding the solution. If we become the solution, we will gain market share.