Episodes
Friday Jul 26, 2019
Friday Jul 26, 2019
More and more agents are focusing on building teams today. Are teams the only way forward in the real estate industry? Can we grow our businesses without having a team? On this episode, Lori Lentz-Widner and Lori Sorensen from the Harrelson Group discuss how they’ve boosted their business and built stronger connections with their clients- without having a team.
Record the conversations you’re having- there’s a difference between how think we sound and how we actually sound. -Lori Lentz-Widner
More and more agents are focusing on building teams today. Are teams the only way forward in the real estate industry? Can we grow our businesses without having a team? On this episode, Lori Lentz-Widner and Lori Sorensen from the Harrelson Group discuss how they’ve boosted their business and built stronger connections with their clients- without having a team.
Takeaways + Tactics
- While we may not need a team, we should consider hiring an administrative assistant. Small activities add up, and we’ll be surprised at how much time you save by passing the activities onto someone else.
- Connection is extremely important. To forge a bond with clients, we should speak to them as we would a family member and make sure we have their best interests at heart.
- We must respond to leads the moment we receive a notification. Responding immediately shows we’re the most efficient agent, and in the fast-paced world we live in, our clients will definitely appreciate it.
In this episode, we discussed the importance of dealing with clients the right way. We suggested paying attention to your tone when asking the questions, and shared how to create a comfortable environment.
We also discussed:
- The difference between how we sound and how you think we sound
- Connecting with buyers over the phone, before the call ends
- The importance of meeting face to face
While industry trends show so many agents gravitating towards teams, they’re not the only way to get ahead. We need to find someone who can handle the small activities we do daily, so we can spend more time on building connections. Ultimately, connections are the most important part of the business- and we should be treating all our clients like family.
Guest Bio-
Originally from Wisconsin, Lori Lentz-Widner moved to Myrtle Beach for college in 2000 and fell in love with the area. The Coastal Carolina University alum has gone on to manage specialty retail Fortune 500 companies, where she became a top performer and producer. Throughout her career, she’s excelled in providing excellent customer service and empowering employees to reach their goals. Lori prides herself on communicating with her clients every step of the way. From the initial interview, she listens to her clients’ stories and familiarizes herself with their wants and needs.
To find out more about Lori, head to:
http://www.c21theharrelsongroup.com/lori-lentz-widner/
https://www.linkedin.com/in/loriwidner/
You can also call or text her on 843 455 6159
Lori Sorensen is a Realtor at Century 21 The Harrelson Group. As a resident of Myrtle Beach, Lori is passionate about the area and enjoys showing her clients all it has to offer. Lori prides herself on providing exceptional service, and strives to help every family within a budget to attain their dream homes. Lori is a wife and a mom of 2 girls, and understands how stressful the home buying process can be- so she continually offers the best service possible to make the process go more smoothly.
To find out more about Lori, head to: https://www.c21theharrelsongroup.com/lori-sorensen/
You can also call or text her on 8435035880
Or email her at loriv@gmail.com
Thursday Jul 18, 2019
How to Add Value to the People Under Your Umbrella w/Terry Swanson
Thursday Jul 18, 2019
Thursday Jul 18, 2019
We hear so much about retaining clients, but not enough about how to keep great agents on our teams. How can you retain your agents? How can you show them your value as a leader? On this episode award-winning owner of Century 21 Results, Terry Swanson, shares how he’s shown his agents great value over the years.
See your agents as your clients. -Greg Harrelson
Takeaways + Tactics
- Research what works for your agents. Rather than allowing them to test all the waters of lead generation, try it yourself and guide them in the right direction. This, in itself, shows you as a person of great value.
- Control the experience your clients and agents receive. Hold champagne closings and create a festive atmosphere in the office. Doing this creates an unforgettable experience for your clients and elevates your agents in their eyes.
- Offer invitation-only privileges to your top producers. This is a great way to motivate your staff and to retain them once they’ve climbed the ladder of success.
At the start of the episode, Terry Swanson shared some of the steps he takes to bring value to his team. After elaborating on those, he explained how to keep making money while investing in your team.
We also discussed:
- When to re-evaluate your business model
- The importance of knowing who you are, as a leader
- Why you should get others to do the activities you don’t excel in
Agents are the most vital component of any real estate team, so it’s important to retain their services and cultivate loyalty. To do that, you have to keep offering them value. Offer privileges that not only motivate them to work harder, but also to stay with your company once they’ve achieved their goals.
Guest Bio-
Terry Swanson is the owner of Century 21 Results. Having grown up in Atlanta with two parents in the Real Estate and mortgage industry, Terry has always been drawn to the business. After creating Results Realty Services with his mother in 1998, Terry saw phenomenal success thanks to his focus on offering value to everyone involved. Today, the company is linked with Century 21, and it only continues to grow.
To contact Terry, call or text him on 770-789-5846
You can also find out more about him at: https://terryswanson.c21.com
Wednesday Jul 10, 2019
How to Develop Your Lead Generation and Build Confidence w/John Senk
Wednesday Jul 10, 2019
Wednesday Jul 10, 2019
A lot of agents shy away from lead generation, but it’s one of the best places to start in the industry. How can you focus on lead generation and let it take you to the next level? How can you build confidence along the way? On this episode, I talk with C21 agent John Senk to hear his advice.
Poor responses are just a response: don’t make it mean anything more than what it does. -Brendon Payne
Takeaways + Tactics
- Go out and hunt. Lead generation requires you to look for new clients every day. Accept that it’s part of the job and something you have to do.
- It’s okay to be scared. Use your fear to master one step at a time. If you’re uncomfortable going out as an agent or doing SEO, don’t force yourself to master it all at once. Start with one thing and then move on once you’re more comfortable.
- As you build a bigger database, you’ll become more confident. Focus on getting as many reps as you can. As you go along, your confidence will soar.
At the start of the episode, John explained why he got started in lead generation. He then shared his daily routine and mentioned that without repeating the steps everyday, he wouldn’t be where he is now.
We also discussed:
- Overcoming the challenge of monotony
- Not taking bad responses personally
- Why repetition is key
So many real estate professionals avoid lead generation because of its monotony and the possibility of being mistreated by the people on the other side of the call. The sooner you can accept it as part of the job, and something over which you have no control, the sooner you’ll be able to start working more effectively. Lead generation might not be ‘fun’ but it is a necessary part of the job. More importantly, it’s a part of the job that can boost your business tremendously, if done right.
Guest Bio-
John Senk is a real estate agent at C21 in Myrtle Beach, South Carolina. After starting in the industry by focussing on lead generation, John has seen great success in the time since then. John firmly believes in getting the job done no matter what, and strongly recommends all agents accept monotony and just work consistently.
To find out more about John, head to https://www.linkedin.com/in/john-senk-641b36124
You can find out about his listings and see his client testimonials at https://www.century21.com/CENTURY-21-The-Harrelson-Group-43541c/JOHN-SENK-4951055a