Episodes
Friday Jan 25, 2019
A Solution to the Problem Most Agents Don’t Know They Have
Friday Jan 25, 2019
Friday Jan 25, 2019
Buying leads can help your business tremendously, but for the vast majority of agents, a large portion of those leads will never make contact. Are those leads truly ‘inactive’? Or is there a way for you to make contact with them and capitalize on what you’ve already invested in? What is the barrier that stops agents from taking full advantage of the leads they’ve bought?
On this episode, we identify what the lead contact problem is, and discuss solutions to an issue we all face.
Think of it like this: ‘dead’ leads are not dead.They’re only dead to you. They’re alive to someone else. - Greg Harrelson
Takeaways + Tactics
- Agents typically do not have enough bandwidth to properly follow up with their leads. This is a problem experienced by everyone in the industry, including top agents.
- After making an initial attempt at contact, use multiple platforms to get a response. If, after calling, texting and emailing, a lead is not interested, you can then remove them from your list.
- Avoid labelling leads as ‘inactive’ if they do not respond immediately. Continue with your communication for 8 days, and it’s likely they will get back to you.
The opportunities presented by buying leads are endless. Your time, however, is finite. This is a predicament faced by everyone buying leads, and there is no single solution. That said, if you engage in a campaign of communication after making initial contact, you will come closer to taking full advantage of your leads.
Wednesday Jan 16, 2019
How to Build a Team of Fearless, Independent Agents w/Samer Kuraishi
Wednesday Jan 16, 2019
Wednesday Jan 16, 2019
As leaders, we understand the importance of developing talent, but we can easily miss the mark on what that actually means. Why does our talent development have to go beyond teaching real estate? How can we identify talent on the front end and grow our teams? Why do leaders need accountability as much as the agents do?
On this episode, we are joined by Samer Kuraishi to discuss creating an environment of excellence and collaboration on our teams.
I’m not leading with money, I’m leading with experience and maturity and gaining wealth in the mind. -Samer Kuraishi
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- Our job isn’t teaching agents to sell real estate. We have to teach them what it takes to be successful.
- A dominant culture will flush out the wrong people on its own.
- A huge part of growing as a leader is learning to let go of control and empowering the people around us.
At the start, Samer shares on how the team is set up, and the importance of being multidimensional. Next we talked about the important thing leaders miss when it comes to developing talent. We also talked about how to identify talent, and why so many existing agents lose faith in their teams.
We also discussed:
- Using accountability to grow and how delegation protects us
- What to do when we hire the wrong person
- The importance of letting go of control
In order to build an environment of excellence, we have to train people the right way. Our job in developing talent shouldn’t be about showing agents how to buy and sell homes. It has more to do with showing them how to be disciplined, teaching them to make commitment to the habits that leads to results, handling rejection, and getting through when things go wrong. It’s our responsibility to help them the solution instead of being part of the problem in the industry. Everything we do is to prepare them to be that top level talent in the game.
Guest Bio-
Samer is the team lead of One Real Estate. His team offers a diverse, motivated group of real estate professionals—all of whom are dedicated to putting the DC Metropolitan clients' needs first. Using the most cutting edge technology and providing constant education and training, Samer's agents are always prepared and ahead of the market. To get in touch email sk@onerealestate.com or call 301.385.0049.
Wednesday Jan 09, 2019
Who Are We Listening To?
Wednesday Jan 09, 2019
Wednesday Jan 09, 2019
In an era where social media marketing has become so prolific, it’s becoming more and more difficult to cut through all the information we are exposed to. How do we even begin to know what we should be listening to? Have we made progress more difficult for ourselves by letting so many voices and tactics influence us? Alternatively, should we ignore all the information coming our way and stick with what we know?
On this episode, we discuss how to engage with the inundation of voices we encounter.
You need a clear plan of what you’re subscribing to, who you’re listening to, and whether it’s legitimate. If you don’t have that, all the other noise is going to influence you. – Brendon Payne
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- The prevalence of online access has created a constant cycle of new information, which leads to a lack of focus on getting the job done.
- Although software can be helpful to real estate agents, outbound lead generation is something we can actively control.
- Having a clear path in mind is crucial. Although new information is always helpful, it should be used to improve the ideas and systems you already have in place, not distract from them.
The influx of information afforded by social media marketing offers many opportunities to people in the real estate industry. However, it’s important to always bring what you’ve learned back to what’s already been working for you. Don’t allow the noise and sheer volume of voices online discourage you from what you already know.