Episodes
Friday Dec 28, 2018
How to Downsize Your Team to Maximize Return on Your Time w/Mark Loeffler
Friday Dec 28, 2018
Friday Dec 28, 2018
One of the key skills we have to have as entrepreneurs is how to have a good return on our time. How do we know that having a team is the right move for us? What skill set makes a good real estate investor? Why are the skills we learn over the phone valuable for so many other opportunities? In this episode, we are joined by multiple business owner, real estate investor, team leader, and CEO, Mark Loeffler, to talk about making the choice between leading our team and building an investment business.
When you look at businesses on a grand scale, taking a real estate business and making it into something worth owning is difficult. -Mark Loeffler
Takeaways + Tactics
- For most agents, the evolution is from successful solo agent, to team leader, and then investor. The team is the vehicle that creates the cash flow, leverage, and time to become an investor.
- Most people who are doing well on a team are doing so because somebody is coaching them on personal problems.
- If you see yourself as a professional, you’re confident in the dialogue and confident about the transaction— so getting on the phone to provide value isn’t an issue.
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
At the start of the show, Mark shares on his background and starting off as an investor, and how that influenced his decision to downsize his team. We also talked about how to know when you have the wrong people on your team, and the actions Mark took when he realized this. Towards, the end we talked about why leaders often have to help people through personal problems.
We also discussed:
- The importance of tracking return on time
- The skill set that makes Mark a good real estate investor
- Why getting on a sales call isn’t an issue if you know the value you bring
For most successful solo agents, the decision between investing and leading a team isn’t a decision at all. We need cashflow to do the former, and that can only be provided by the latter. If you don’t need the cash flow from the team to allow you to do other things like investing, you don’t have the same need to start a team. To know what move we need to make, we must evaluate what we’re currently doing, what it’s costing us in terms of time, and what we’re getting out. Then we have to ask ourselves if the return on investment and time on that activity outweighs a return we could get elsewhere.
Guest Bio-
Mark is a multiple business owner, real estate investor, team leader, and the CEO, of the Mark Loeffler Team at Keller Williams Complete Realty. Connect with him on LinkedIn https://www.linkedin.com/in/markloeffler/. Send an email to mark@themarkloefflerteam.com or connect with him on Facebook.
Thursday Dec 20, 2018
Core Fundamentals for Business Breakthrough
Thursday Dec 20, 2018
Thursday Dec 20, 2018
No matter how many new tactics and tools come up in the industry, the core fundamentals will never change. Why is this the same for both new agents and agents trying to level up? How can you avoid the stalemate? Why is consistency so critical? On this episode, Brendon Payne offers valuable insight on what to do when it feel like we’ve plateaued in business.
Breaking through as a top agent requires similar strategies as those for a new agent. -Greg Harrelson
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- Both top agents and those new to the industry should constantly refer to core fundamentals.
- The core fundamentals are skills, contacts and systems. Contacts, in particular, are non-negotiable.
- Once success is attained, the means of attainment should never be discounted.
In a world that privileges innovation and constant change, a desire to find new ways of doing business is to be expected. However, even while exploring new avenues, it’s important to stick with the core fundamentals that helped you attain success in the first place. Rather than searching for breakthroughs, entrepreneurs need to constantly revisit the basics that built them.
Wednesday Dec 05, 2018
How to Keep Growing in a No-Inventory Market w/Bob Sokoler
Wednesday Dec 05, 2018
Wednesday Dec 05, 2018
Many real estate teams are people-heavy, but light on leads— which means they can’t grow. What is the right way to go about growing our teams and taking on more agents? Why isn’t it enough to have name recognition in the market? How do we build something big from the beginning and put the work in on the front end to create our business?
On this episode, we are joined by the leader of Louisville, Kentucky’s #1 team and former news anchor, Bob Sokoler, to talk about building the right foundation and proving yourself to the market.
Leads are the genesis for growing the business. -Bob Sokoler
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- There’s a lot of burnout in the ISA role. Giving them a chance to move into the field or become an assistant is a way to mitigate that.
- Go deep with a few people first rather than going wide with a lot of people. Let the availability of leads dictate whether to grow the team or not.
- Start getting comfortable with video - just grab your iPhone and start recording. Marketing doesn't have to be complicated.
At the start of the show, Bob shared on his team setup and what it took to make the jump from 100 deals. He talked about the importance of being accountable to the lenders we work with and building a team of reliable people. Bob also talked about the importance of letting leads dictate if you should grow, as well as why he still had to build a brand even though he had a career in TV before real estate.
We also discussed;
- How to teach skills that come easy to us but are new to other people
- Why having name recognition isn’t enough
- How to create engaging videos
The most successful people in any business don’t build small to begin with. They build it big from the beginning so that the foundation is there. This is harder work on the front end, but once it grows, it gets easier. We have to think about this when we’re building our brands, because having name recognition isn’t enough. We have to dig our heels in and prove ourselves. Resting on our brand name and not putting that work in will spell disaster in a shifting market where inventory is low because business will flock to those who have already built trust.
Guest Bio-
Bob Sokoler has bought and sold homes for more than 25 years in cities all over the United States. Known locally as a technology expert, Bob combines his love of real estate with technology and prides himself on being on call 24 hours a day. With his son Greg (a great agent and top technology expert), and a team of 20 agents, The Sokoler Medley Team has been number 1 in the Louisville area 7 years in a row. Bob's office, RE/MAX Properties East, is the highest producing office in Kentucky and among the top 10 offices in the United States. Go to https://www.weselllouisville.com/ for more information, and check out the team’s Youtube here louisvillehomestv.com.