Episodes
Thursday Sep 27, 2018
How to Monetize Your Social Connections: The New World of Real Estate w/Jared James
Thursday Sep 27, 2018
Thursday Sep 27, 2018
Many of us are missing out on opportunities for business because of how our approach to social media. How are agents failing to execute on today’s marketing requirements? How do we win at social media and combine the ease of online communication with the power of face-to-face relationships? With all the focus on the online relationships, why is it still so important for our offline relationships to be on point? On this episode, real estate coach and marketing expert, Jared James, shares why our business relationships shouldn’t just exist online.
The people who are winning today are the ones who aren’t ideological. They aren’t pro- or anti- social media, they are just pro-people. -Jared James
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- The thing that keeps most entrepreneurs from really growing is lack of focus.
- Commit to change. Understand that when you're learning to sell through social media, you're not going to be good at it right away.
- Visibility trumps ability. People are looking for agents online, so we must be easy to find.
At the start of the show, Jared shared how he got started as an entrepreneur, and how his agency helps real estate professionals. We also talked about what gets in the way of the success of entrepreneurs, and why we have to seek focus.
We also discussed:
- What it takes to get ahead in the social media game
- Why our face-to-face relationship building has to be really good
- The importance of understanding the lifetime value of a client
Our online conversion rates are low because we haven’t grasped the fact that even leads we get on the internet are still human beings who want human interaction. Social media is just where we find people and where the relationship starts. The platforms are just the way we get in front of people, and start the dialogue but what worked before still works. When someone wants to further the relationship with us the person-to-person interaction is still crucial. The average real estate person is marketing in a way that is different to how they act as consumers and that’s why we’re not meeting our full potential.
Guest Bio-
Jared James is a professional speaker, author, coach, marketer and entrepreneur. He is a sought after Keynote Speaker and trainer who has earned a reputation among many people as the "why guy" due to his understanding of why people do what they do and how to get them to change their behavior. Go to https://connectwithjared.com to get in touch or learn more.
Thursday Sep 20, 2018
The Power of Being a Connector and Maximizing Opportunities w/Justin Helmus
Thursday Sep 20, 2018
Thursday Sep 20, 2018
Leaders constantly have to put themselves in a position to spot opportunities. How do we set ourselves up for this? How do we lead by example in a real way? What’s the difference between being pulled to a position and pulling a position to us? On this episode, “30 Under 30” agent and broker owner, Justin Helmus, shares how he balances production and leadership, and talks about the power of being a connector and an example for others.
Connecting people, no matter what, if it’s on the selling side or the managing broker side, is absolutely the foundation. -Justin Helmus
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- Whether you’re selling or on the leadership side, relationships and connecting people are crucial.
- People don't do what we SAY, they do what we DO.
- Great leaders get pulled to a position. They don't pull a position to them.
At the start of the show, Justin shared on transitioning from an indie agent to working within the franchise system. We also talked about the value and power of being an example to our people, as well as Justin’s plans for the future.
We also discussed:
- The importance of connecting people and building relationships
- How passion pulls you to the right position
- Why growth happens outside of your comfort zone
When we build out an organization with a razor sharp focus, remain clear on what is expected, and our people validate it by following what we do, it makes everything else so much easier. Ultimately, who we are as a leader translates to who the agents are and what they can do.
Guest Bio-
Justin is the Broker/owner at Berkshire Hathaway Home Services Florida Properties Group. Go to clearwaterrealestatesales.com for more information.
Thursday Sep 13, 2018
Responsibilities of a Leader: What's Your Competitive Edge?
Thursday Sep 13, 2018
Thursday Sep 13, 2018
Leadership is clearly valuable, but there’s a lot of confusion as to what that value actually is. What is that ultimate thing we can deliver to our agents that will make them produce at a high level and stick with us in the long run? What are the some of the value-adds that people will be looking for as we step into a leadership role? Do people’s expectations of us change over time? On this episode, we talk about how we can add value as leaders and find the balance that meets the needs of our team and our bottom line.
They stay because they want to be part of a tribe and something bigger than all the systems. -Greg Harrelson
Want to Know Where Greg Harrelson Gets His DATA?
Click here:
https://www.colerealtyresource.com/landing/realestatesalessolutions/
Takeaways + Tactics
- People come for the systems and leads, but they stay for the leadership and value we provide to improve and transform their lives.
- The higher the commission split, the lower the services offered to the agent.
- Accountability isn’t something people will say they want up front, but they do expect it from us.
Technology may be making it easier to build a team but, ultimately what will attract and retain good talent is leadership. It’s as valuable now as it was years before. Leaders truly impact their people when they become a part of their transformation and by being an example of someone living the life they want.
Thursday Sep 06, 2018
Thursday Sep 06, 2018
As we go from agent to entrepreneur one of the things we tend to overlook is the importance of the people we surround ourselves with. How do we go about zeroing in on and building relationships with people we admire and look up to? What process can we follow to get into the orbits of these people? Why is it so critical to take the step of cutting off relationships that don’t serve us anymore? On this episode, Kurt Francis shares on the value of our relationships and building the right ones.
You have to be willing to a price to identify and establish relationships with the right people. -Kurt Francis
Takeaways + Tactics
- When you model yourself on someone you admire, draw the line at losing your own uniqueness.
- Our successes and failures have a lot to do with who we spend our time with.
- Limit associations with certain people because if you say yes to hanging out with them you’re saying no to the people you really need to build a relationship with.
At the start of the show Kurt shared on his work and the value of charging more for coaching. Next we talked about the process you take to start developing relationships with people you admire. We also talked about the necessity of limiting or even cutting off relationships with people who aren’t serving us.
We also discussed;
- The value of finding a hero who has the life you want, not just the business
- Why building valuable relationships isn’t free
95% of our failures and successes in life are due to the relationships we have. When we actually seek out the right people and get into their space, the benefits of that relationship are endless and far-reaching in our lives. In order to successfully get into relationship with these people we must first decide who we want to become, and then identify 3 people who have those attributes. After that, it’s necessary to get into contact with them and most importantly, we need to remove the relationships that aren’t serving us anymore in order to attract more of what we do want.
Guest Bio-
Kurt Francis is the Chief Invigorator of KF Invigoration and co-founder of My Epoch Challenge, Professional Speaker, Consultant, Business and Life Coach and Certified Trainer for the One Thing. Go to https://www.kfinvigoration.com/ for more details. If you’re an agent or broker, go text MER to 31996, or if you’re interested in personal development coaching, text 99 to 31996.