Scaling a business requires leverage of skills, technology and people. Why is long-term, recurring business all about monetizing that no’s? What are the biggest challenges in the transition from agent to business owner? Why is a growing business usually staff heavy? On this episode, Brendon Payne shares the systems he implemented when he went from the corporate world, to agent with no inventory and skills, to a successful business owner making up to 100 deals a year.
Think more about being outside the business, than all the stuff that you’re doing in it. -Brendon Payne
Takeaways + Tactics
- A lot of people’s goals change when they discover what it takes to make them happen.
- Rule of thumb: The number of contacts you make daily will likely be the same amount of closings you’ll have annually.
- In order to build a company that is actually developing talent, you have to be staff heavy.
At the start of the show, Brendon shared on what he does and what he committed to in his first year. Next, we discussed why the 0-42 deal process is the most difficult, and how the compound effect of contacts helps generate more business each year. We also discussed why ramping up the team requires you to be staff heavy. Towards the end of the show, we spoke about the importance of leveraging technology.
We also shared insights on;
- Why goals determine activity
- How corporate work prepared Brendon for real estate systems
- How to go from agent to top producer.
- The relationship between contacts and closings
- The benefits of close proximity with other real estate professionals
The things we do in the business only have effect for a short period of time. If you can step outside of the business and work on systems, you can build an even better scale. If you’re handling everything that’s outside of generating, you’re going to continue to ride the rollercoaster. Ownership and entrepreneurship are an important part of growing and leveling up. The secret is following a system, and learning to monetize the no’s, so that you never need to start from scratch. The ultimate goal is to be a stepping stone to help people become successful in their own right.
Brendon worked his way up the Management Ranks within the Loss Prevention and Safety Departments of 2 Global retailers. In 2005 Brendon moved forward with his plan to help Sellers make the best decisions regarding what is typically one of their largest investments. In a very short period of time he became one of the top producing agents on the Grand Strand, and is currently selling over 100 properties per year and is ranked in the top 1% of agents Nationwide and in the Top 50 Century 21 Agents in America. Go to BrendonPayne.com for more information or email Brendonppayne@gmail.com.