Episodes
Thursday Apr 19, 2018
Building a Recession-Proof Real Estate Team w/Jeff Cohn
Thursday Apr 19, 2018
Thursday Apr 19, 2018
The question of a market correction or shift isn’t an “if”, but rather “when”. What is the sequence of events that follows a market shift? How can leaders prepare their followers mentally, financially and behaviorally for the change? How do you make sure you don’t just survive a correction, but actually thrive through it? On this episode, we do a crossover with Jeff Cohn from the Team Building podcast to discuss getting your business ready for a market correction.
You must have a road map. If you’re tracking your numbers and have good analytics, you’ll have that road map. -Jeff Cohn
Takeaways + Tactics
- You need to be prepared for the next shift three years prior to it happening.
- When the number of transactions go down in your market, the number of contacts you make must go up.
- When you see a professional in an industry start to offload their listing inventory, it’s a good indicator that there’s something coming around the corner.
- Spend 80% of your time on lead sources that brought in the most business, and put 20% of your time into 2 or 3 other areas.
At the start of the show, we talked about how to prepare yourself and your team for a correction. Next, we talked about how you can go about making the proper adjustments right now, and why it’s so necessary to increase your contacts. We also discussed who a true leader should care about serving, and leveraging your team around the most important activities.
We also discussed:
- The necessity of training
- Patterns of a successful business
- How to level up and find the best use of your time
When the market shifts, there’s going to be a period of denial and depression, followed by confusion and desperation. If you make the proper adjustments now, you can be prepared well in advance. When the ratios start to slip, you need to immediately start increasing your contacts and maintain a vehicle to generate buyer business. You want your agents focused on doing the highest-producing activity. This will likely be outbound prospecting via phone, meeting with clients to show presentations, and signing exclusive agreements. Leverage your team so that this is the priority.
Thursday Apr 12, 2018
Thursday Apr 12, 2018
Real estate agents tend to have an identity crisis from handling so many different facets of the business. Who are we supposed to be? And who does the consumer want us to be? How are we going to use data and predictive analytics to improve their experience of buying or selling? On this episode, Century 21 CEO, Nick Bailey talks about how agents should prepare themselves right now for the changes tech is bringing to the industry.
We have an opportunity to leverage technology to make the process a better experience for buyers and sellers. -Nick Bailey
Takeaways + Tactics
- From the initial decision to buy or sell, the average transaction has 181 steps to close.
- Prospecting is 100% a contact sport. Go where the consumers are and engage with them.
- FSBOs are the lowest they’ve ever been, and they are lowest in the millennial demographic. Consumers value the relevant service that agents are bringing.
- We're going to see better usage of predictive analytics vs. trying to market to everyone the same way
At the start of the show, Nick gave a brief background of his career and we started talking about how technology and the internet are creating more confusion for agents, and how we can cut through this confusion. Next, we talked about how technology can be used to make the transaction process less daunting for consumers, and the importance of putting our focus on the consumer.
We also discussed:
- The use of data and predictive analytics to anticipate the needs of the market
- How to prepare for the changes that are coming
- What’s causing the decline in FSBOs
Consumers are living in a world where technology has given them easier access to data and information, and this applies to real estate too. The conversation in our industry should be more about the consumer and less about what we want in the industry. Listening to the consumer is what will improve the way we use tech, communication, tools and services to help them. The future is going to be less about waiting to get a lead from Zillow and more about engaging and using predictive analytics to get into a relationship with the consumer even before they seek another source.
Guest Bio
Nick Bailey is President & CEO of CENTURY 21. Find him on LinkedIn: https://www.linkedin.com/in/nick-bailey-7286bb10/.
Thursday Apr 05, 2018
How Tristan Ahumada Built a Hugely Successful Community Based on Giving Value
Thursday Apr 05, 2018
Thursday Apr 05, 2018
Many agents start community Facebook pages that fail to gain traction and engagement. How can you build engagement and interaction on your community page? How do you go about trying new tools without losing your message? What lessons can real estate agents learn from one of the most successful real estate communities on Facebook? On this episode, we are joined by LabCoat Agents founder, Tristan Ahumada who shares on the techniques, mindsets and practices that have been instrumental in the success of LabCoat Agents.
We started a community based around a centralized idea of sharing systems, tools, and tech to help people get to the next level. -Tristan Ahumada
Takeaways + Tactics
- Content, consistency, and community are the key to success.
- Once you start giving content and value, it’s a matter of doing it everyday.
- If you don’t have an audience, you might as well just talk to yourself in the mirror.
Resources
InfusionSoft for real estate. Get up and running fast with our Real Estate Package! 9 pre-built Infusionsoft campaigns, all ready to go.
Connect on Facebook. Follow Greg for more motivational content to take your real estate business to the next level
At the start of the show, we talked about how LabCoat Agents got started and what contributed to their organic growth and success. Next, Tristan shared on the techniques that will boost your engagement and how to take advantage of new tools without losing your message and your point of view.
We also discussed:
- The importance of an audience
- The monetization piece
- The importance of leading with quality content and consistency
When your main goal is to provide as much value as possible to your consumers, people will be attracted to your community. It’s all about starting with the end in mind by finding those people in the community you can trust to bring in and help you grow. If people don’t start sharing, you won’t get anywhere. It’s also important to have a solid name and idea of what you want it to be. No matter what, be committed to consistently giving to your audience every single day.
Guest Bio
Tristan is the Team Leader at Tristan and Associates KW Realty and Creator and Co-Founder of LabCoat Agents. Go to https://www.labcoatagents.com/ or find the group of Facebook https://www.facebook.com/groups/labcoatagents.