Level Up - From Agent to Entrepreneur

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Building a Team of Part-time Agents and Finding the Right CRM w/Mike Ferrante

It’s easy for teams to overlook the importance of good on-boarding.What are some reasons to make sure you do it effectively? How do you choose the right CRM for your team? How can part-time agents be a part of your team? On this episode, we talk to Century 21 Team Leader Mike Ferrante who shares how his team has leveled up.

We’re using every bit of technology we can get our hands on. -Mike Ferrante

Takeaways + Tactics

  • Put your weekly tasks into concrete numbers and schedule them. Avoid vague metrics.
  • To choose a CRM, start with a clear vision of the end result you want.
  • Where you put your money is often what determines the success of your transition from agent to entrepreneur.

At the start of the show we talked about Mike’s history, his team set-up, and having part-time agents on his team. Next, we talked about the role of technology in Mike’s team communication, lead distribution, as well as finding the best CRM.

Mike also spoke about:

  • Why you need to invest in your business
  • The power of leveraging your team manager
  • Why on-boarding is so important

When you invest in your own business, the returns are going to be much higher than investing in any other venture. Where you invest is where you get the results. When it comes to finding the right CRM, it’s all about being clear on the primary function and knowing the end goal that you want. You also want a tool that people will actually use, not one so complex that most of its functions go untouched.

Guest Bio

Mike is the owner of the 21 Mike team. Go to 21mike.com for more information, or call 216.373.7727.


The Mindset Required to Go from Bust to Boom w/Terry Swanson

 When people have too much confidence, disaster shows up. How do you make sure you’re growing for the right reasons, and not scaling up to your detriment? What is the right way to invest in more time for yourself? How do you make sure you rise up when things aren’t going well? On this episode, we talk to top C21 broker Terry Swanson about building a sustainable organization.

It’s not about growing for growing’s sake, it’s growing for the right reasons—for the right mission and vision. -Terry Swanson

Takeaways + Tactics

  • It’s not about taking time off. It’s about adding time for yourself.
  • Growing on credit lines isn’t the way to go, as you don’t have control over interest rates.
  • It doesn’t matter how far down you get. You can dig yourself out.

At the start of the show, Terry shared on his team dynamic and the lessons he learned when he was running his business the wrong way. “I wasn’t running the business, the business was running me.” He shared the mindset change he went through, and why it’s so important to document what’s happening in the market. Towards the end of the show, Terry shared on the importance of growing for the right reasons.

We also discussed:

  • How his company went bust
  • The coaching structure that can attract agents
  • Why growing on credit lines isn’t a good idea

The biggest mistake we make is feeling like we have to be engaged all the time in order to give ourselves the best chance of success, but we end up engaging at a low level and it sucks away the opportunity to be hyper focused. The solution is taking the time to invest in yourself, and seeing taking time off as a good thing, not something that takes away from your business. As a leader, if you can coach life, the business will actually become easy from that point onwards.

Guest Bio

Terry Swanson is a real estate agent affiliated with CENTURY 21 Results Realty Services, located in Cumming, Georgia. To get in touch, go to c21getsresults.com  or email terry@c21.com.



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